ABSTRACT

Inapresentation,thepresenterwishestoamplifytheeffectofhismessagebytheuseof

audiovisualaids,butsometimeshe/sheforgetsthattheseaidscanbelikeicing:apleasing

complementtocakebutcloyingiftoothicklyspread.Inthisreportwedelveintothismatter

andtrytofindoutjusthowmuchofthisicingisappropriateforapresentation.

SUMMARY

Deepdivingintothetopicofstudy,bymeansofgoingthroughthereadingmaterialsandby

gettinginsightsfromseasonedMarketingManagersfromtheIndustrywhichwereanalyzed

basedontheusageofaudiovisualaidsbythem,theeffectivenessofusingsuchmethods

andthevalidityoftheirstatements,wewitnessedasimilartrendintheusagepatternand

theirattitudetowardssuchaids.

ThefollowingaretheMarketingManagersthattookpartintheproject:

1. Miss.BaishaleeBhattacharjee,MarketingManager,StarIndia

2. Mr.SatyashivaDas,TerritoryMarketingManager,BostonScientificConsultingIndia

3. Miss.RevatiChamana,MarketingandSalesManager,TataConsultancyServices

4. Mr.SonuKumar,MarketingandSalesManager,IndusIndBankLimited

5. Miss.RitikaAnand,MarketingandSalesManager,WiproTechnologies

ACKNOWLEDGEMENT

We take this opportunity to express our gratitude to everyone who supported us

throughout the course of this Report. We are thankful for their aspiring guidance,

encouragementand stimulating suggestions thathelpedus to coordinate thisprojectand

especiallyinwritingthisreport.

Wealsoextendourgratitude toFr.A.C. Jesurajan,SJ forhis constantadviceandsupport

throughoutthecourse.WetakethisopportunitytothankourrespectedDeanofAcademics

(BM), Dr. Subhajyoti Ray and all our Professors who directly or indirectly aided in our

Project.

A special thanks toall theMarketingManagersMissRevatiChamana,MrSatyashivaDas,

Miss Ritika Anand, Miss Baishalee Bhattacharjee and Mr Sonu Kumar whose valuable

insightsservedasthesourceofourresearch.

ResearchMethodology

While going through thehandbook of selected readings in themodule of

oral communicationunder the chapterpresentation skillswe founda statement givenby

Berg,KandOilman,A.saying“NeverBeginorEndyourpresentationwithavisualunlessitis

absolutelycompelling.Remember,theycametoseeyounotamediashow.”

Totestthevalueofaudio/visualaidsinpresentationswedecidedtoconduct

abasestudy,bycontactingmarketingmanagersacrossindustriesandgettingtheirinsights

onthisissue.Theresponseofeachofthemanagerwasnoteddowntheresponsesofeach

ofthemanagerswerecompared.Thisentailedourprimaryresearchandservedasabase

forcomingtoaconclusiononthisstudy.

Additionally,wealsoplantodoasecondaryresearchbyreferringtovarious

journalstotestthevalidityofthestatement.