Upload
augusta-walsh
View
418
Download
7
Tags:
Embed Size (px)
Citation preview
Business communicationBusiness communication
Chapter 1
Introduction
Business communication. Swust. Shirley Miao
Contents
Communication
Business communication
Intercultural business communication
Business communication. Swust. Shirley Miao
Communication
What is communication?
Business communication. Swust. Shirley Miao
Communication is a two-way process in which people transmit (send) and receive ideas, information ,opinions or emotions.
Business communication. Swust. Shirley Miao
Elements of communication
1) Sender The sender is a person who has a
need to communicate; this need may be a social desire for recognition as an individual,or the desire to share information with others,or to influence the attitude and behavior of others.
Business communication. Swust. Shirley Miao
2) Message A message is a set of
verbal or nonverbal symbols that represent a sender’s particular state of being at a particular moment in time and space.
Business communication. Swust. Shirley Miao
3) Channel/Medium It provides the connection between
the sender and the receiver.
A channel is the physical means by which the message moves between the sender and the receiver. (LIST)
Face to face talks, letters, telephones, televisions,books,magazines,newspapers,radios,etc.all channels.
Business communication. Swust. Shirley Miao
4) Receiver Receivers are the people who
intercept message and as a consequence are linked to the message sender.
5) Response It is most easily thought of as what a
receiver decides to do about the message.
Business communication. Swust. Shirley Miao
Business communication
Business Communication is the type of communication used in order to:
promote an organization, service, and product; and to impart information towards employees.
Business communication. Swust. Shirley Miao
What makes business communication distinct from other types of communication is its formality.
It makes it stand out from the rest since there is sense of professionalism, formality and etiquette that should be followed in order to convey the right message or information that needs to be conveyed to the other person on the line.
Business communication. Swust. Shirley Miao
Business Communication must be: Brief Well-designed Precise( 准确的) Specific Short Net & clear Understandable & comprehensive
Business communication. Swust. Shirley Miao
Why important?
1 ) In business, reputation and credibility need to be built up in order to get clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with clients.
Business communication. Swust. Shirley Miao
2)Business communication encompasses not only communicating with external contacts but also with employees within the organization.
a vital link between the manager and his or her team and effective communication is the key to good management.
Business communication. Swust. Shirley Miao
Sender or Instigator
Channel Medium Receiver
Change in payment systems
Finance Dept
Feedback
Process:
Business communication. Swust. Shirley Miao
×Wasted time× Wasted efforts
× Obscured( 模糊的 ) ideas × Lost goodwill
The Costs of Poor Correspondence:
Business communication. Swust. Shirley Miao
Barriers to Successful Communication: Ability of the sender Content Method of communication Skills and
attitude of the receiver Organisational factors – complexity
of the organisation, scope of the organisation
Cultural attitudes Perceptions( 理解 ), prejudices( 偏见 ) Inappropriate target for the message
Business communication. Swust. Shirley Miao
Save time Make your efforts more effective Communicate points more clearly Build goodwill
Benefits of Improving Correspondence:
Business communication. Swust. Shirley Miao
Forms of Communication in Business:
Internal-Operational Communication External-Operational Communication Personal Communication
Business communication. Swust. Shirley Miao
Intercultural business communication
Cross-cultural communication Transcultural communication It does not only mean communication
among peoples of different nations,but also include communication among people who share the same nationality but have different racial or ethnic backgrounds.
Business communication. Swust. Shirley Miao
Culture
Material cultureMaterial culture1
languagelanguage 2
3
Custom4
Social class5
Religion6
Aesthetic conceptionsAesthetic conceptions7
EducationEducation
Business communication. Swust. Shirley Miao
Intercultural communication competence:
1) Personal attribute2) Communication3) Phychological4) Cultural Awareness
Business communication. Swust. Shirley Miao
Case 1:
Business communication. Swust. Shirley Miao
Case 2:
Tokyo Paris
Shang Hai?!
Business communication. Swust. Shirley Miao
Case 3: World Expositions
Expo aims to promote the exchange of ideas and development of the world economy, culture, science and technology, to allow exhibitors to publicize and display their achievements and improve international relationships.
So far, 192 countries and 50 international organizations have confirmed participantion in Expo 2010.
Business communication. Swust. Shirley Miao
Summary
Communication (Elements)Business communication (Importance,process,Types) Intercultural business communication
Business communication. Swust. Shirley Miao
Reference
人际沟通 贾庆艾 东南大学出版社
跨文化商务交际 刘晓萍 南开大学出版社
http://www.chinadaily.com.cn/china/2009worldexpo/index.html(上海世博会)