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Follow up to the 2012 version, we discussed how to work with your boss to plan your social and CRM uptake. Examples to help you get started and the popular CEO Billboard List as well. Spottify list is available too.
Citation preview
Business Anti-Social: The Boss Needs SugarCRM, Give it To
Them!Keith Brooks, VoiceRite
Social Collaboration Practice [email protected]
Twitter/Skype: lotusevangelist
Since We Last We Spoke…
• The Presidential Election • The SF Giants Won the World Series• Sandy was all about Danny until…• The Miami Heat Won the NBA
Championship
Photos from (L) Entertainmentrundown.com and (R) ruvilla.com
Today’s Topics
3) The CEO Bill-
board
4) Happy
Endings2) CEO PR
1) CEO Evasion
Let’s Revisit…What is Against You
• CEO’s don’t care about using social media..usually
• No Time for you• Meetings and more meetings• Broad plans on their minds• To focus on urgent matters first• Too many filters on the data they see
Photo from birdhouse.org
CEO EVASION
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http://mashable.com/2011/12/02/social-ceo-infographic/
Up Next3) The CEO Bill-
board
4) Happy
Endings
2) CEO PR
1) CEO Evasion
Lipstick on a Pig or
• Not always easy is it!• The execs trust you…well I hope they
do!• Even Darth Vader could er, maybe
not…• Does your CEO email, newsletter, blog,
anything..like:
Comic from dilbert.com
CEO PR
CEO Opportunities to Leverage SugarCRM• Disasters• Sports Events• Holidays• Current Events*• Industry Events• Movie Themes• Travel Tuesday^
*=Be Careful out There^=Manic Monday or Freaky Friday
YES! This is Marketing 101…but how many of you have pitched these to your CEO?
CEO PR
One Example
http://learn.mindjet.com/SuperstormSandy https://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/
CEO PR
CEO PR Second ExampleBoston uses CRM to help respond to Superstorm
Sandy..used CRM software during Superstorm Sandy to help
workers respond to 4,600 phone calls and reports of downed trees and wires…
Justin Holmes, director of constituent engagement for Boston, says, “We were able to respond to more than 700 reported tree emergencies and 300 down wire reports quickly --all 4,600 phone calls during the day of the storm were answered by a live person within 30 seconds.”
This clearly shows the limitless benefits ofutilizing social CRM software. - Commentshttp://www.kmworld.com/Articles/News/KM-In-Practice/Boston-uses-CRM-to-help-respond-to-Superstorm-Sandy-87525.aspx
Next To Last Topic
3) The CEO Billboard
4) Happy
Endings
2) CEO PR
1) CEO Evasion
1. Confusion2. You Got Lucky3. Same Old Song
and Dance4. Highway to Hell
6. With or Without You7. You're So Vain8. Money9. Big Shot10. Communication
Breakdown
1. No Time2. Don’t Come Around
Here No More3. Shut Up and Dance4. Ballbreaker5. Low Budget
6. One7. I Me Mine8. Money9. Pretzel Logic10. Keep Talking
For 2013
If your Executives looks or acts like these people, You Have my Sympathy
1. Confusion2. You Got Lucky3. Same Old Song
and Dance4. Highway to Hell
6. With or Without You7. You're So Vain8. Money9. Big Shot10. Communication
Breakdown
1. Damn Good2. Happy3. Shut Up and Dance4. Anyone for Tennis5. Better Things
6. We Will Rock You
7. We All Shine On8. Dream On9. Part of the Plan10. You Got It
For 2013
Help the CEO look …
Last Topic3) The CEO Bill-
board
4) Happy Endings
2) CEO PR
1) CEO Evasion
What You Need From Me (Your Homework)• Meet with your Boss ONLY about this
• Plan for the year in advance• Give them a voice, find their angle• Golf works, let me explain• Create Templates• Make it EASY• No, Seriously, very, very easy or..• Just do it for them
https://twitter.com/execgolfmag
What I Need From YouSession
FeedbackSelect the SugarCon Mobile App: 1) Tap on this session2) Tap on survey3) Submit your feedbackOR Let @SugarCRM know what you
think
Thank YouKeith Brooks
Twitter and Skype: [email protected] about.me/keithbrooks
Blog: blog.vanessabrooks.com