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NEWCOMERS
TOP 10 RISERS FASTEST GROWINGCATEGORY
TOP 10 BRANDS BY % OVERSEAS REVENUE
INDEXED BRAND CONTRIBUTION*
TECHNOLOGY 35%
HARBIN BEER
YOUNGOR
SEMIR
BANK OF COMMUNICATIONS
2011100
2013118
2012113
STRONG CHINESE BRANDS OUTPERFORM THEIR STOCK MARKET PEERS
CHINA MOBILE
ICBCBAIDU
CHINALIFE
SINOPEC
TENCENT
MAOTAI
CHINA CONSTRUCTION
BANK
BANK OF CHINA
AGRICULTURALBANK OF
CHINA
24.09%
50.6
13.042% 4
20.260% 5
40.4-8%US $B
2
14.4
BRAND VALUE
% CHANGEFROM 2010
RANK CHANGE
17.30%
-4%
22.740% 12
-6%1
-6%
12.5-9% 2
13.6-27% 4TOP 10 BRANDS
2013123
2012119
2013107
2012103
2011105
CHINA TOP 50
CHINA TOP 50 OWNEDBY PRIVATE COMPANIES
CHINA TOP 50 OWNED BY SOEs
JUL 10 SEPT 10 NOV 10 JAN 11 MAR 11 MAY 11 JUL 11 SEP 11 NOV 11 JAN 12 MAR 12 MAY 12 JUL 12-20%
-10%
0%
10%
20%
30%
40%
50%
BRANDZ™ CHINA TOP 50 PORTFOLIO 5.8%
BRANDZ™ CHINA TOP 10 BY BRAND STRENGTH 29.2%
MSCI CHINA -5.6%
LENOVOTECHNOLOGY 58%
AIR CHINAAIRLINE 33%
CHINA EASTERNAIRLINE 31%
PETROCHINAOIL & GAS 29%
MIDEAHOME
APPLIANCES 28%YOUNGORAPPAREL 23%
GREEHOME
APPLIANCES 19%
CHINA SOUTHERN AIRLINESAIRLINE 18%
HAINAN AIRLINESAIRLINE 15%
BANK OFCHINA
FINANCIAL INSTITUTIONS 18%
13%
10%
30%
60%
42%
40%
44%
34%
23%
9%
2013 BRAND VALUE
$4,958mRANKING IN 2013 TOP 50 15
2013 BRAND VALUE
$286mRANKING IN 2013 TOP 50 49
2013 BRAND VALUE
$446mRANKING IN 2013 TOP 50 45
2013 BRAND VALUE
$601mRANKING IN 2013 TOP 50 39
201193
BrandZ™ portfolio vs. MSCI China (Jul 2010 - Sep 2012)
Source: Bloomberg; BrandZ™; Millward Brown Optimor Analysis
*Overseas revenue refers to revenue created outside of Mainland China.
*The Brand Contribution scores are indexed to the average Brand Contribution of the China Top 50 in 2011
Methodology & valuation by
CHINA CONSTRUCTIONBANK $23,993m
TSINGTAO $1,228m
YILI $2,722m
HAINAN AIRLINES $524m
SHUANGHUI $1,670m
BRIGHT $713m
BAIDU $22,740m
MAOTAI $12,957m
SEPTWOLVES $651m
TENCENT $20,220m
Average for Top 50 in 2011 = 100
BRAND VALUE GROWTH
To download the full report visit www.millwardbrown.com/ChinaTop50
