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Garceron, Jiecel Luzaran, Xelina Diane Mapoy, Rey Ann Marcelino, Krisel Mosteiro, Denise Ramos, Chrzel Salvador, Jocel

BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

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Garceron, Jiecel

Luzaran, Xelina Diane

Mapoy, Rey Ann

Marcelino, Krisel

Mosteiro, Denise

Ramos, Chrzel

Salvador, Jocel

powdered juice

drink

available powdered juice brands

Observe

WAYS TO IDENTIFY MARKET SHARE RANKING

Product displacement

consumer behavior

powdered juice section

displacement product

dictates

Factors considered

before buying

packaging

sizes

pricing

varieties (flavors)

Flavors

Sizes Packaging

Prices

psychological practical

Practical

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Psychological

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Other Brands

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