Fruit Drink or Fruit Juice

8/8/2019 Fruit Drink or Fruit Juice

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The tea industry in India is about 172 years old.

Robert Bruce in 1823 discovered tea plants growing wild in upperBrahmaputra Valley.

In 1838 the first Indian tea from Assam was sent to United Kingdom forpublic sale.

Tea plantations in India are mainly located in rural hills andbackward areas of North-eastern and Southern States.

Major tea growing areas of the country are concentrated in Assam,West Bengal, Tamil Nadu and Kerala.

The other areas where tea is grown to a small extent are Karnataka,

Tripura, Himachal Pradesh, Uttaranchal, Arunachal Pradesh, Manipur,Sikkim, Nagaland, Meghalaya,Mizoram, and Bihar.


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` Tea is an agro-based commodity and is subjected to vagariesof nature.

` Despite adverse agro climatic condition experienced in teagrowing areas in many years, Indian Tea Plantation Industry is

able to maintain substantial growth in elation to volume ofIndian tea production during the last one decade.


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` Unlike most other tea producing and exporting countries,India has dual manufacturing base.

` India produces both CTC and Orthodox teas in addition toGreen tea.

` Production of green tea in India is small.

`

` There has been a dramatic tilt in tea disposal in favour ofdomestic market since fifties.

`

` The time of Independence only 79 M.Kgs or about 31% of totalproduction of 255 M.Kgs of tea was retained for internal

consumption.


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` in 2008 as much as 802 M.Kgs or about 82% of total productionof 981 M.Kgs of tea went for domestic consumption

` Indian tea export has been an important foreign exchangeearner for the country.

` 70s, UK was the major buyer of Indian tea.

` USSR became the major buyer of Indian tea accounting formore than 50% of the total Indian export till 1991.


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` However, with the disintegration of USSR and abolition ofCentral Buying Mechanism, Indian tea exports suffered a set

back from 1992-93.

` reason for decline in export of Indian tea to Russia is offering ofteas at lower prices by China, South Asian countries likeIndonesia and Vietnam.


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` Sri Lanka,

` Kenya,

` China

` Vietnam and` Indonesia.


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` China is the major producer of green tea

` Sri Lanka and Indonesia are producing mainly orthodoxvarieties of tea.

` Kenya is basically a CTC tea producing country.

` India is facing competition from Sri Lanka and Indonesia withregard to export of orthodox teas.

` and from China with regard to green export,


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` it is facing competition from Kenya and from other Africancountries in exporting CTC teas.

` Tea is an essential item of domestic consumption and is themajor beverage in India.

` Tea is also considered as the cheapest beverage amongst the

beverages available in India.


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` Tea Industry provides gainful direct employment to more thana million workers mainly drawn from the backward andsocially weaker section of the society.

` It is also a substantial foreign exchange earner and providessizeable amount of revenue to the State and CentralExchequer.


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` The total turnover of the Indian tea industry isin the vicinity of Rs.9000 Crs. Presently, Indian

tea industry s having (as on 18.

12.

2009 )

1692 registered Tea Manufacturers,

2200 registered Tea Exporters,

5848 number of registered tea buyers,Nine tea Auction centres.


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FRUIT DRINKS OR FRUITJUICES


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` Fruit drinks are defined as calorically sweetenedbeverages with a small percentage of fruit juice or juiceflavoring containing water.

` Historically, the use of fruit juices began withconsumption of orange juice as a source of Vitamin Cto prevent Scurvy.

` However, today markets are flooded with a largevariety of juices such as mango, apple, guava, litchi,

grape, pineapple etc.

` The main reason for increased consumption ischanging lifestyles and rising level of healthconsciousness among consumers and parents.


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` Fruits are seasonal in nature. Earlier we had to wait for one wholeyear to drink a fruit juice. Now it is available readymade in bottlesand tetra packs. We can drink a particular fruit juice throughoutthe year.

` Variety of fruit drinks are entering the Indian market

` Fruit drinks are free from pesticides, microbes and heavy metalswhich are very harmful for health.

` Fruit drinks also contain nutrients like carbohydrates, proteins,Vitamin A, C, E, etc. and give the significant value of energy aswell.

` Fruit juice intake has been consistently associated with reducedrisk of many cancer types and protective against stroke.


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` Tetra packed juice does not contain preservatives. Tetrapacked juices are more desirable than packed bottled juices asthey contain chemical preservatives.

` Many at times consumers blindly rely on package fruit juicethat displays fruit in the cover, whereas it might contain onlylimited amount of fruits.

` Many types of fruit juices are available in the market. The mostacceptable brands in different flavors of orange, apple, grape

and mixed fruit are Real Active, Tropicana, Saint andFreshGold.

` The most acceptable brands in mango are Frooti, Maaza,Jumpin, Maa and Slice.


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` Fruit juice are common cause of tooth decay and pickyfeeding.

` Unpasteurized juices can be a source of serial bacterialinfections.

` Abdominal distention, diarrhea etc. are some of theproblems frequently observed with fruit drinks.

` Fruit juice devoid the child of opportunities to learn skillslike peeling, chewing, and differentiating between colors,textures and shapes.

` Fruit drinks thought to be complete source of energy,vitamins and minerals are actually a mere sweet drinks andpoor source of nutrition.


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` Whole fruits have less calories as compared to fruitjuices and fruit drinks.

` We cannot recommend it to be a natural fruit drink.

` Large quantity of sugar per pack is added to theproduct apart from addition of artificial color, flavor

and major quantity of water in the end products.

` The high consumption of juice is also linked to weightgain.

` But fruit juice consumption in moderate amounts canhelp children and adults meet the dailyrecommendations for fruit consumption, if the fruitjuices are carefully chosen or taken fresh.


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` One of the main problems with drinking toomuch juice is that it is filling and decreases

appetite for other more nutritious and

balanced foods.

` While getting much of calories, juices mostlyare made from sugars or carbohydrates, and

not from fat or protein, and hence can

contribute to a poorly balanced diet.


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Encourage children to eat whole fruits.

Juices should not constitute more than 50% of the dailyrecommended intake of fruits.

Do not feed fruit juices to infants below 6 months.

Fruit juices or drinks should not replace milk in the diet.

Consume only 100% fruit juice and that too in appropriateamount.

Fruit juices or drinks should not be recommended in case ofdiarrhea or loose motion.


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` Fruit juices can be healthy sources of mineralsand vitamins if given judiciously but may have

adverse effects if consumed excessively.


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` The packaged fruit juice market has not been fullytapped because of poor infrastructure, storagefacilities and a highly unorganized market.

` Consumers still prefer to buy freshly squeezed juicesfrom roadside vendors even if the juices areunhygienic. However, these fresh juices have theadvantage of using seasonal fresh fruits.

` Most Indian homes do not support facilities for freshjuicing at home and consumers depend on theroadside vendors for fresh juices for health andmedical benefits.


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` Children consume the maximum quantity of juices

or drinks i.e. 28%.

` The fruit drink market is growing day by day at the

rate of 20-25%.

` The major share i.e. 60% is contributed by fruit

drinks while fruit juices account for only 30% and

nectars for the remaining 10% market.

` The unrestricted consumption of fruit drinks

especially in children is a serious concern.


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` The major growth drivers in fruit juice market

are increase in health consciousness among

consumers, increase in disposable incomes

and more sophisticated cocktail culture.


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Fruit Drink or Fruit Juice