Boris Lentini: Bringing product innovation in complex environments

1 PAGENovember 8-9. 2016Radisson Park Inn, Krakow

Modern PowerPoint Presentation

PRESENTED BY -Boris LentiniBRINGING PRODUCT INNOVATION IN COMPLEX ENVIRONMENTS


Release Day Horror


Great Intentions

☹

☺

plan arrive &navigate

browse &select

purchase aftersales


THE KANO MODELProduct 1-0-1


Noriaki Kano ( 狩野紀昭 Kanō Noriaki, pronounced [kanoː noɽiaki]) is an educator, lecturer, writer and consultant in the field of quality management. He is the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and differentiating attributes related to concepts of customer quality.

PROFESSOR EMERITUS, TOKYO UNIVERSITY OF SCIENCE

Noriaki Kano

The father of modern product management


SATISFIERS DELIGHTERSMUST BE

Delight users if implemented. Do not

generate dissatisfaction if not implemented.

The better implemented the higher the

satisfaction

The absence of these features generates

dissatisfaction

Feature Ranking


Fully ImplementedNot Implemented

Delight

Frustration

MUST BE



Delight

Frustration

MUST BE

SATISFIERS



Delight

Frustration

MUST BE

SATISFIERS

DELIG

HTER

S


FLOW MEANINGPLEASURE

The user identifies his moral and ethical values with the purpose of the

product

The ease and speed of going through a process

The pleasure of purchasing an object

(www.significantobjects.com)

What brings delight


The Volkswagen Caravelle, when it entered, the US market conquered the hearts of the mini-van customers.

Because it had 2 sliding doors.

Asking the customeris not enough


BUILDING INNOVATIONBuilding is not enough


BUILD LAUNCHFUND

Throw it at the world and measure the results

Build the feature as fast as you can

Create a business case to raise budget for the

feature

The rush for delivery



Delight

Frustration

MUST BE

SATISFIERS

DELIG

HTER

S

DISSATISFIERS


Behave like a scientist

BuildBuild the absolute

minimum

Test and Validate

HypothesesSpend most of the

time to test, tune and validate the

hypotheses before delivering the feature

Design Experiment

The experiment should be fit to verify the

hypotheses

Hypothesize & Seed

Craft hypotheses and get initial funding to

build and test

Conduct Experiment

On an audience of real users


Paradigm shift

Building

Testing

Focus on business value

Building

Testing

Focus on building and delivery


Boris Lentini is a leading-edge professional with 5+ years of leadership experience in creating and developing multichannel commerce experiences in the B2B2C, Tier One Retail and MLM industry. Boris started his career at Amway where he grew from a Business System Analyst to a Product Owner/Tech Lead. Among other achievements, he pioneered the implementation of mobile commerce in his region with results which are still yielding today. Currently, Boris works as eCommerce Product Manager at Grid Dynamics, a Silicon Valley company leader in omnichannel retail commerce solutions. He helps Tier One Retail companies like Macy's, Bloomingdales and Toys'R'Us in creating and delivering performant eCommerce experiences. Boris holds a Master Degree cum laudae in Management Engineering from the University of Calabria, Italy.

E-Commerce Product Manager

Boris Lentini

About Me


THANK YOU!

EMAIL: [email protected]

NAMEPOSTION

COMPANY

Frequently, your initial font choice is taken out of your hands;

companies often specify a typeface.

TWITTER HANDEL

LINKED IN PROFILE LINK