Beyond SMS: Using Social Networks to Reach a Broader

MarketJohn V. OwensChief of PartyRBAP-MABS

2012 RBAP-MABS National Roundtable ConferenceJune 7-8, 2012

Hyatt Hotel Manila

Internet usage has remained largely stable, though we see some pockets of growth

Base: Past Month Internet Users aged 10+ across all socio-economic classes in National Urban PhilippinesSource: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1

The Social Networking Capital of the WorldThe Social Networking Capital of the World

Social network penetration is incredibly high in

the Philippines, reaching 95%

Social Network Penetration RateFacebook 93.9%Twitter 16.1%LinkedIn 1.9%Internet Use 29.7%

Are you using Are you using

Social Networking & Social Networking & Crowdsourcing Crowdsourcing

to expand your market to expand your market outreach?outreach?

Not just an activity but a starting point for the online experience for many

Social Networking Search Email Online News Instant Messenger Games

3930

11135

1

Internet Usage Pathway (%) Internet Usage Pathway (%)

Question: Please think about the following online services and tell me the order in which you first ever used each.

Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011

http://www.techiemania.com/how-to-use-social-media-to-drive-your-business.html

Thank You!Thank You!

EMAIL: jowens@rbapmabs.orgTWITTER: @jvowens

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