Beyond SMS: Using Social Networks to Reach a Broader
MarketJohn V. OwensChief of PartyRBAP-MABS
2012 RBAP-MABS National Roundtable ConferenceJune 7-8, 2012
Hyatt Hotel Manila
Internet usage has remained largely stable, though we see some pockets of growth
Base: Past Month Internet Users aged 10+ across all socio-economic classes in National Urban PhilippinesSource: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
The Social Networking Capital of the WorldThe Social Networking Capital of the World
Social network penetration is incredibly high in
the Philippines, reaching 95%
Social Network Penetration RateFacebook 93.9%Twitter 16.1%LinkedIn 1.9%Internet Use 29.7%
Are you using Are you using
Social Networking & Social Networking & Crowdsourcing Crowdsourcing
to expand your market to expand your market outreach?outreach?
Not just an activity but a starting point for the online experience for many
Social Networking Search Email Online News Instant Messenger Games
3930
11135
1
Internet Usage Pathway (%) Internet Usage Pathway (%)
Question: Please think about the following online services and tell me the order in which you first ever used each.
Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011
http://www.techiemania.com/how-to-use-social-media-to-drive-your-business.html
Thank You!Thank You!
EMAIL: [email protected]: @jvowens
Websites:www.rbapmabs.org
www.mobilephonebanking.rbap.orgmicroinsurance.rbap.org
www.youtube.com/rbapmabs Facebook:MABS Phil
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