TABLE OF CONTENTS The Mobile World3 SMS Banking - Introduction7
SMS Banking - Push Messages8 SMS Banking - Pull Messages9 Technical
Overview11 Features12 Example Uses13 Benefits15 About MobiWeb16
Quality17
Slide 3
The Mobile World Introduction Our world is more Mobile now than
ever. In 2013 there were more than 6 billion subscriptions. With
increasing penetration of mobile phones to the most rural areas,
mobile networks cover more than 90% of the worlds population.
Consumers are always on the move and expect to use services and
products on the go. There are 1 billion smartphones and there are 5
billion feature phones. All these phones have built-in SMS
capability. Mobile apps and smartphones are the latest trend in the
industry, offering rich functionality, but limiting the potential
marketplace. Availability, affordability and ubiquity make the
mobile phone SMS capability an essential platform for global
enterprise banking products and services. With the internet and
mobile revolution, expectations are shifting towards the mobile
phone. Many globally established financial institutions now choose
SMS as a key channel when planning their mobile strategy. The
mobile phone has become the new must have for any serious
innovative banking product.
Slide 4
The Mobile World Introduction Financial institutions constantly
face new competitive challenges to improve margins or to reduce
costs. Over the years technological innovations have helped banking
corporations to reduce costs, deliver new services and enhance
banking customer experiences. As the mobile revolution continues to
evolve, mobile technologies are available for the banking
industries to adopt and deploy. The Short Message Service (SMS) is
a well-established, mature technology that banking institutions can
benefit greatly from. It is available on all mobile phones across
all technologies, including GSM, CDMA and 3G.
Slide 5
The Mobile World Facts 6 billion subscriptions worldwide.
Mobile operators cover more than 90% of the world. Consumers are
always on the move (Consumers expect to use services and products
on the go). All mobile phones support SMS (Smartphones and feature
phones). SMS does not require data connections or apps. SMS is cost
effective and ubiquitous. Consumers carry their mobile phone and
use it for everyday activities 24 hours a day, 7 days a week (the
easiest and cheapest channel on which customers can be reached on
the spot). SMS traffic is expected to expand to nearly 10 trillion
by 2015.
Slide 6
The Mobile World - Mobile cellular subscriptions (millions) -
6915 millions Source: International Telecommunication Union (May
2014)
Slide 7
SMS Banking Introduction SMS banking is a type of mobile
banking, a technology-enabled service offering from banks to its
customers, permitting them to operate selected transactional
banking services over their mobile phones using SMS messaging.
Through the SMS Banking service channel: Banks and financial
institutions service and engage their customers anytime, anywhere
and without internet. Customers receive the latest information
through their mobile phones anytime and from anywhere in the world,
at their outmost convenience. SMS Banking is divided to: Push
Messages, SMS messages bank sends to customers mobile phone,
without the customer initiating a request for the information. Pull
Messages, SMS messages bank sends after customer initiates a
request using a mobile phone.
Slide 8
SMS Banking Push Messages Push Messages are automatically send
by the bank to customers mobile phones. These messages can be on
demand broadcasts (vital information alerts) or event/transaction
based (notifications) on registered accounts. Financial Institution
Infrastructure / Banking Systems Enterprise Cloud Messaging
Platform Mobile Network Operators Financial Institution Customers
Push Message Process Bank corporation infrastructure banking
systems connect to MobiWeb Enterprise Cloud Messaging Platform
(MWECMP) and transmit SMS messages data through established secured
connections. MWECMP utilizes its direct connections with the Mobile
Network Operators (MNOs) and MNOs deliver SMS messages to bank
corporations customers.
Slide 9
SMS Banking Pull Messages Pull Messages are initiated by the
customer, using a mobile phone, for obtaining information or
performing a transaction on the bank account. Financial Institution
Infrastructure / Banking Systems Enterprise Cloud Messaging
Platform Mobile Network Operators Financial Institution Customers
Pull Message Process Bank corporation's customers send SMS messages
that include transaction commands to predefined banking service
numbers. MNOs receive SMS messages and transmit them to MWECMP
through direct connections. MWECMP sends SMS messages data to bank
corporation infrastructure banking systems through established
secured connections. Step 1
Slide 10
SMS Banking Pull Messages Pull Message Process Step 2 Based on
the transaction commands of the SMS messages received by the bank
infrastructure banking systems in Step 1, bank corporation
infrastructure banking systems process the transaction commands and
prepare response SMS messages. Then, bank corporation
infrastructure banking systems connect to MobiWeb Enterprise Cloud
Messaging Platform (MWECMP) and transmit SMS messages data through
established secured connections. MWECMP utilizes its direct
connections with the Mobile Network Operators (MNOs) and MNOs
deliver SMS messages to bank corporations customers. Financial
Institution Infrastructure / Banking Systems Enterprise Cloud
Messaging Platform Mobile Network Operators Financial Institution
Customers
Slide 11
SMS Banking Technical Overview Bank Corporation Infrastructure
/ Banking Systems Enterprise Cloud Messaging Platform Mobile
Network Operators SMPP / HTTPS APIs SS7 / Direct Connections
Secured Virtual Private Network (VPN) Bank Corporation Customers
GSM / CDMA / Satellite
Slide 12
SMS Banking Features -Worldwide Coverage -Simplified Global
Messaging through one interface -Established, Flexible &
Ubiquitous Technology -High Performance (2000 SMS per sec) -High
Availability (99%) -Low Deployment, Maintenance and Support cost
-Enhanced Security (VPN / up to 1024bit AES) -24/7 Enterprise
Support through SLAs -Minimal Foot Print in Banks IT Infrastructure
(No programming libraries required) -Easy Integration (SMPP / HTTP
APIs) -Highly Customizable and Scalable Solution
Slide 13
SMS Banking Example Uses Push Message Applications -One-time
passwords and user authentication -Credit card & loan payment
reminders -SMS card activations -SMS marketing for promotions,
loyalty points & discounts programs -Transaction confirmation
requests (Credit Card & Web Banking) -Periodic account balance
reporting -Execution status of standing orders -Payment
notifications of cheques issued -Insufficient funds notifications
-Large value withdrawals on accounts or ATMs -Payment notifications
of cheques issued -Large value payments on credit cards or out of
country activities on credit cards -Anti-fraud notifications -Call
center information responses
Slide 14
SMS Banking Example Uses Pull Message Applications -Loyalty
points requests -Credit card limit requests -Account balance
requests -Standing orders requests -Customer service inquiries
-Mini statement requests -Electronic bill payments -Transfers
between customer's own accounts -Stop payment instructions on
cheques -Requesting suspension of credit cards -Credit card &
loan payment reminders -De-activating lost or compromised credit or
debit cards -Foreign currency exchange rates inquiries -Fixed
deposit interest rates inquiries
Slide 15
SMS Banking Benefits High ROI. Increased revenues. High cost
savings for Marketing, Card Operations, Fraud, Banking Operations
and Customer Support. Fraud activity losses reduction. Reduced
collection costs. Increased customer loyalty, convenience and
satisfaction. Enhanced customer experience / reduced customer
support cost. High availability of banking operations anywhere,
anytime and without internet.
Slide 16
About MobiWeb Since its establishment in 1999, MobiWeb is
providing global SMS Messaging for B2B, B2C and C2C mobile
interaction. MobiWeb has established multiple direct connections
with mobile operators around the globe. This makes MobiWeb the
ideal partner for companies that demand high quality SMS messaging
services, meeting the most demanding enterprise requirements.
MobiWeb actively participates in the development of the mobile
ecosystem as a GSMA associate member and a Mobile Marketing
Association (MMA) member. Using direct connections to
telecommunication carriers and operators in the largest cloud data
centers spanning across the globe, MobiWeb provides high quality
telecommunication solutions to more than 2350 enterprises.
Slide 17
Quality Unrivalled Quality High Performance SLAs Enhanced
Security Easy Integration 99% Availability Worldwide Reach
Worldwide reach, covering 96% of the world High performance SMS
messaging processing Strict Service Level Agreements 99% service
availability with fallback ability Redundant Infrastructure
Enhanced security Easy integration with minimal footprint
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