Beyond Facebook: Using Social Media to Build your Brand And Develop Business

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    18-May-2015

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KPS3 Marketing presentation at the NAIFA conference in Las Vegas, Nevada. It includes best strategies for incorporating social media in business and brand development.

Transcript

  • 1. BEYOND FACEBOOKUsing Social Media to Build your BrandAnd Develop Businessadvertising marketing public relations web & digital media

2. NAIFAtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 3. NAIFAtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 4. NAIFAtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 5. NAIFA How many of you get most of your referrals and good business from word of mouth from current relationships you have?tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 6. NAIFA How would you like to expand the ways you make "word of mouth" and current relationships work for you?tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 7. NAIFA Exercise: As quickly as you can when I say go, introduce yourself to as many people as you can, but you must tell each one you meet one fact about your business or you. And listen to theirs. Keep count of your score.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 8. NAIFA There is SHIFT from a BROADCAST mechanism to a MANY-TO-MANY model, rooted in a conversational format between authors and people.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 9. NAIFA IBM forecasters are predicting a greater disruption in marketing in the next five years than weve seen in the past 50 years combined.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 10. NAIFA Technology allows us to do what weve been doing differently, faster. Its not a replacement; its a supplement.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 11. NAIFA Social Media: uses technology and defined networking systems, to allow you to connect to and engage a broader range of people that you may be able to access in person.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 12. NAIFA Social Media Can be One More Tool:It isnt a short-term project, anexperiment, a one-shot deal, or aquick fix. Its not something youthrow money at, and using it doesntguarantee success or influence.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 13. NAIFA Lets review how business is developed think of it as a continuum, with engagement being the key along the way in many places in many ways.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 14. NAIFA Relevant Engagement is the Key: Awareness Understanding Perceptions Attitudes Intent Behavior (Buying Decision)tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 15. NAIFAtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 16. NAIFA Some common Social Media tools: Facebook Twittertweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 17. NAIFA Some common Social Media tools: YouTube Blogstweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 18. NAIFA Some common Social Media tools: LinkedIn Plaxotweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 19. NAIFA Some common Social Media tools: AngiesList Yelp Other UGC rating sitestweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 20. NAIFA Yeah, great but so what? Why?? 1.Further your brand/reputation and position you relative to competition 2.Move prospects down continuum 3.Search engine optimizationtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 21. NAIFA Not just for younguns: -Online: 79% of U.S. adults online Avg 11 plus hours/week -Blogging: More than 40 million blogs and it doubles every 6 months -Cell Phones: 255 million users (84%), 98% capable/50% using text messaging -Video: 12 billion online video streams -61.4% have visited a social networking site -Six in 10 wealthy consumers online use social networks -Fastest growing segment in Facebook userstweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 22. NAIFA Further your brand positioning/value: Expert Trusted advisor Thought leader Successful for clientstweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 23. NAIFA Further your brand positioning/value: - Social media tools same as others - Remember the cocktail party - Develop your strategy, message or topic priorities, brand style and voicetweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 24. NAIFA A word on Blogging (Weblog): - Improves SEO - Positions you as expert/thought leader - Monitor and contribute as strategy - Media pull from blogstweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 25. NAIFA Monitoring the Blogosphere:Free: Bloglines, Technorati,Blogpulse Paid: Umbria, Nielson BuzzMetrics, BuzzLogictweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 26. NAIFA Further your brand positioning/value: - Use the same discipline you use in other biz dev efforts (schedule) - Its human resource vs. financialtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 27. NAIFA Move prospects down continuum: - Engaged, authentic interaction and you can "prove your brand" - Use social media to touch them integrate with calls, direct mail, tradtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 28. NAIFA Move prospects down continuum: - As they begin to research you, theyll find more content - than just your website, sales brochure, biz card, or whatever they find Googlingtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 29. NAIFA Improve SEO: - Search performance is critical and getting more so - Search is number 1 activity online - Search spiders find things they like, are credibletweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 30. NAIFA Improve SEO: - Fresh content (SE spiders LIKE this) - Links back to your website (links in are liked by spiders) - Multiple listings higher up in ratingstweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 31. NAIFA Compliance: - Your industry has some constraints on spontanaity - If your company policy permits, there are potential work-aroundstweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 32. NAIFA It must be strategic however -Strategy first. -Then do.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 33. NAIFA Making it work: -Listen. Understand. -Participate. Give people a reason to come back to you. Dont have to be boring.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 34. NAIFA Making it work: - Important to understand the technology but more so the strategy. - Extend your reach. Its not a build-it- they-will-come mentality. Integrated marketing is important.tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 35. NAIFA Finding these slides later: -I will blog tomorrow PM with a link to slides - www.kps3blog.comtweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa 36. NAIFA KPS3.COM/BLOG FACEBOOK.COM/KPS3MARKETING TWITTER.COM/KPS3 YOUTUBE.COM/KPS3MARKETING LINKEDIN.COM/COMPANY/KPS3tweet away KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa