BELL COMPANY PRESENTATION

• The company was established in 1983. • Initially the company was focusing on production of lipsticks, eye-liners and lip-liners. • Bell was the first Polish company offering a full range of colour cosmetics. •Today Bell is leading cosmetic brand in Poland. • Bell is present on more that 30 markets, including such demanding as Russia, Ukraine, France, Spain, Georgia, Iceland, Greece and the Middle East. •Total plant area 8930 m². •Employment:

-2010 – 280 people -2011 – 330 people -2012 – 400 people

WHY BELL?

Leader among Polish cosmetics brands with established and stable position

on home market

Profitable sales and successful turnover on many foreign markets

Products of the highest world standard at a reasonable price

Cosmetics following the latest trends, including seasonal limited collections

Wide range of colours fulfilling each woman’s demands regardless of taste or skin complexion

Modern equipment for the production of cosmetics and fully prepared staff

Our own professional laboratory supervising the quality of products

When developing new and improving already existing formulas we use the experience of leading French and German laboratories

Extremely flattering, timeless, wide range of colours and shades of cosmetics

A variety of color cosmetics lines designed for clients of any age

PRODUCTS

Stick products – lipsticks, concealers, eyeliners and lip liners

Pressed products – powders, eye shadows, blushes, bronzers

Liquid products with high viscosity – lip glosses

Mousses – eye shadows, foundations, concealers, blushes, bronzers

Emulsions – foundations, concealers, mascaras

Liquid products – liquid mascaras, eyeliners, eye shadows

Loose powders – eye shadows, powders, bronzers

Nail polishes

RESEARCH AND DEVELOPMENT

New products are tested at every stage of development

Our products are NOT tested on animals

Modern equipment for the production of cosmetics and fully prepared staff

Our own professional laboratory supervising the quality of products

When developing new and improving already existing formulas

we use the experience of leading French and German laboratories

QUALITY CONTROL

Production takes place according to the standards of c-GMP and ISO 9001:2008

Control of raw materials and masses

Control on every stage of the production

Control of packaging

Control of the final product

MARKET SHARES

33%

34%

33%

Private label

Export

Poland

BELL IN POLAND

Traditional trade

Retail chains

Drugstores

BELL OFFER FOR DRUGSTORES

Full range of make-up products

Exposition furniture for drugstores

BELL SEASONAL COLLECTIONS

BELL EXAMPLE EYES PRODUCTS

Mascaras Eyeshadows

Eye liners and pencils Base

BELL EXAMPLE LIPS PRODUCTS

Lipsticks Lipglosses

Lip liners Lip balms

BELL EXAMPLE FACE PRODUCTS

Foundations Pressed powders and rouges

Concealers Base

BELL EXAMPLE NAIL PRODUCTS

Nail enamels Nail Program Line

Bio Spa Nail Program Nail polishes

PRIVATE LABEL

huge range of standard formulation and colours modification of standard formulation

colour matching

in house product development by qualified R&D laboratory

large selection of plastic packaging for all products

FACTORY

2 lipstick filling machines

Lip stick / mascara filling machines

Hot filling machine

Device for filling and sealing tubes

5 mixers with homonizers

4 mixers for powders

4 presses for powders

Machine filling loose products

Machine filling nail polish

Press (Vatraco)

2 injection molding machines (Jomar, GP)

2 automatic labeling machines

PRODUCTION OF PACKAGING

19 injection molding machines

Transfer press for production

of aluminum details

2 devices for injection

blow molding

3 ultrasound welding machines

for bottles Photo: machine Platarc

PRODUCTION POTENTIAL

PRODUCT PRODUCTION (2SHIFTS)/PIECES

LIPSTICK 25 000

LIPGLOSS 50 000

LIQUID EYELINER 50 000

FOUNDATION 30 000

EYELINER/AUTOMATIC CONCEALER

5 000 /6 000

EYE SHADOW/POWDER 30 000/12 000

MOUSSE PRODUCTS/PROTECTIVE PRODUCTS

44 000

THANK YOU FOR YOUR ATTENTION