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Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
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Google+ for Social SellingBy Social Selling University
Connect with us Online
Google+ is a Social NetworkRelationships on Google+ are asymmetric, which means you can follow people who don’t have to follow you back. Users get a profile, a news stream, the ability to follow topics they are interested in (Sparks), create groups of friends (Circles), interact with them through video chat (Hangouts).
What is Google+?
Released on July 7, 2011
Already, more than 1 billion items are shared and received per day
Over 10 million active (took FourSquare 2 years to reach)
The Skinny on Google+
The Rising Tide of Social Media: 1 out of every 6 minutes spent online is spent on social networks
Praise “Decided to forward kevinrose.com to Google+. G+ gives me more (real time)
feedback and engagement than my blog ever did.” –Kevin Rose; Founder of Digg
“There’s a reason why Google calls this a “project” rather than a “product” – they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” –Mashable
Worries "You introduce Google+, where am I going to spend that next minute or hour of my
discretionary time? I have no more time.” –Jeff Weiner; CEO of LinkedIn
When it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” – New York Times
The Skinny on Google+
Google+ can be accessed through http://m.google.com/plus
Step 1: Setup a Google Profile If you haven’t been invited,
you won’t be able to use it yet If you have, use your Gmail
address to create a profile Input all of the necessary
information
Getting Started
Step 2: Upload Photos You will then be asked to
integrate your Picasa photo albums into your Google+ profile
The same security settings will apply where only your friends will have access to view it (might want to still go through it)
Getting Started
Step 3: Add Friends and Circles Add everyone you know and potential sales leads as well. Google+ only allows you to import Hotmail or Yahoo! contacts. Your Gmail contacts will already be listed Consolidate friends, sales leads, targeted audiences
into the Circles tab
Getting Started
Step 4: PROMOTE!You can do this several ways
1. Make posts on Google+ to get people familiar with your business
2. Add Google+ button to your website - Google has actually added Google Plus stats in your Webmaster Tools account so you can see the the analytics to your button
3. Engage in conversations with other Google+ members and drop your business name and what it’s all about
Getting Started
What can your business profile look like?Example Pages
Google+ Asks Businesses to Wait…“The business experience we are creating should far
exceed the consumer profile in terms of its usefulness to
business. We just ask for your patience while we build
it.” Christian Oestlien, Google+ Product Manager
The Pros and Cons of Google+for Social Selling
One of the biggest headaches of Facebook is arranging followers into specific groups to reach out to
Google+’s Circles is a the easiest system on the market to share posts with specific targeted groups
Great way to keep in touch with clients and share relevant information with them instantly and privately through Circles
Pros: Easy to Consolidate Followers
Best rated feature of Google+
Hangouts lets up to 10 users simultaneously video chat with each other
Video chat options provide a great opportunity for businesses to connect directly with customers
Group video chats offer great opportunities to conduct exclusive workshops or to roll out exclusive promotions to VIP customers
Pros: Video Chat
Perhaps the most useful of all Google+’s features is Sparks
Allows users to suggest news stories, videos, photos, and more to specific users or Circles rather than automatically posting it to everyone
This allows for targeted marketing opportunities by focusing on those users who would find your content most useful
Pros: Sparks
Already a huge amount of people on other social media networks and it could be a potential waste of effort if Google+ does not catch on
You would need to completely rebuild your social network from scratch – not all of potential sales may be on Google+
Cons: Too Many Social Network Streams
If you’re trying to get maximum exposure for your product,
Google+ may not be the right way to go due to: Too much noise - Top of the
stream gets jammed with too much information
Posts are pushed to the top whenever there’s a new comment
Collapsing posts with long comment threads – your post may disappear quickly
Cons: Too much Noise
Unlike Facebook, Google+ does not have a feature that allows you to “blast messages”
Cons: Tough Reaching Your Targeted Audience
It is also still early in the developments and unclear on how easy it is to find people you don’t know
Would cause an exceptional amount of effort to find people and reach out to them one at a time
1. D
2. Mention people in your posts by adding + or @ in front of their name.
3. Clicking the +1 button on a post is the same as “like” on Facebook.
4. Send Private messages to people by only sharing your post with them, disable reshare.
5. You can add photos, videos, or links to your posts by dragging links directly to the share box.
6. a
Add Some Flare Google+ Tips and Tricks
*Word* = Word_Word_ = Word-Word- = Word
Hotkeys:Space = Scroll down StreamShift Space = Scroll up StreamJ = Single post down scrollK = Single post up scrollQ = jump to chatReturn = Start CommentTab, Return = End Comment
Thanks for Reading!