BARRIERS TO ENTERPRISE 2.0(PLUS THREE STEPS TO OVERCOME)

Shawn L GrubbMay 30, 2010www.bloomport.com

Application

CulturalStructural

Agenda Definition – What is Enterprise 2.0 Three Classes of Barriers

Application Cultural Structural

So What? Three steps to overcome

Sources

What is Enterprise 2.0? (E2.0) Web 2.0

a system of web-based technologies that provide rapid and agile collaboration information sharing and content distribution In an integration set of capabilities

Enterprise 2.0 Same but reapplied at the corporate level

Learning 2.0 Same but reapplied in the educational environment

NET: Enterprise 2.0 and Learning 2.0 will have similar barriers

Barriers to E2.0 Three classes to address

Application Barriers Owned by IT Resolution through

diligence Cultural Barriers

Owned by Leadership & HR Most difficult to adjust Often overlooked

Structural Barriers “Awareness” owned by IT “It is what it is”

Application

CulturalStructural

Application Barriers:IT owns overcoming

Technology in search of a problem IT is enamored by the technology If you build it, they will use it

Unrealistic expectations Facebook & Google are customer Benchmarks

Technological choices: win big or go home The Enterprise much choose a solution Wrong choices are difficult to correct

Business value: why should we invest? IT needs to articulate the value

Application

CulturalStructural

Cultural Barriers:Leadership owns overcoming

Information is power in the Enterprise E 2.0 gives up that power Powerbrokers will resist the change

Trust contributors Wikipedia as a source: Millennial vs. Baby-boomer Would you trust Sales number from a site?

Where is the reward? Will I be rewarded for time spent? Will give feedback on my contribution?

Personal Risk Everyone will see my contribution Will I be punished for time spent?

Application

CulturalStructural

Structural Barriers: IT owns awareness – but it is what it is

Structural vs. free form Web 2.0 flourishes without control Enterprise is centrally planned

Comfort with technology Baby Boomers & Gen X comfort Less of an issue: 50% by 2015

Silent Majority .012% of Wikipedia users contribute

Sample size of the audience Not enough contributors

Application

CulturalStructural

So What?Three Steps to Overcome

Identify WHAT are your barriers Which of these apply to you? Order by Impact x probability (IxP)

WHO owns breaking the barrier Do they agree to work the issue?

HOW will we break the barriers? What does success look like? What steps will be taken

Application

CulturalStructural

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blog/7060/ Ulanoff, L. (2004, 09 01). Retrieved 05 15, 2010, from PCMag: http://www.pcmag.com/article2/0,2817,1641593,00.asp

Shawn L. Grubb

http://bloomport.com/

Key Words:Web 2.0, Enterprise 2.0, Learning 2.0, SharePoint, Social media,