Enterprise 2.0 and The Enterprise YouTube

Enterprise 2.0 and the Enterprise YouTube

What is Enterprise 2.0?

Enterprise 2.0 aims to help employees, customers and suppliers collaborate,

share, and organize information via Web 2.0 technologies.

Or To Put It Another Way

“Enterprise 2.0 is the use of emergent social software platforms within companies, or

between companies and their partners or customers". - Andrew McAfee, principal

research scientist at the Center for Digital Business in the MIT Sloan School of

Management

Why Enterprise Social Networks?

Forrester Research: Enterprise social network market to nearlydouble from $1.06 billion in 2011 to $1.997 billion 2014.

McKinsey 2010 Survey: Companies that are fielding socialnetworks internally significantly improve performance

Towers Watson: Companies that are highly effective atcommunications had 47% higher total returns to shareholdersover the last five years compared with the firms that are the leasteffective communicators.

Why Enterprise Social Networks?

Collaborative BenefitsEnterprise Social Networks:

• Expose subject matter experts andinformal leaders in organizations

• Create strong personal connections that traditional intranets and formal professional networking venues can't create.

How Important is Video?

Pew Research Center 2010 – Web 2.0 Video Trends

•69% of Adult internet users viewed online video•38% viewed educational videos•14% uploaded video to the internet•User generated videos by far the most popular, shared

by 62% of video up-loaders•49% shared on YouTube•52% shared on Facebook

What is Enterprise YouTube?

A Social video software platform for streaming video and rich media within companies, or between companies and their partners or customers.

“The enterprise YouTube, or "enterprise video content management and delivery," market is defined by products and applications that typically provide content input, portal, delivery, governance, management, usage reporting, and enterprise content management integration capabilities.”*

* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

What’s Driving Enterprise YouTube?

“The use of consumer-based video-sharing applications such as Google's YouTube by many enterprise employees is on the rise. In many cases, users are leveraging Internet-based video applications to communicate and collaborate with internal project teams, business partners, and customers.” *

This un-governed usage represents a significant security risk and also has a negative impact on network bandwidth and performance


What’s Driving Enterprise “YouTube”?

Consumerization, Democratization, and Externalization Megatrends

Reduce travel and effectively collaborate with other users located in separate geographic locations.

Devices for creating video are everywhere

In addition to user-generated video content, companies are interested in utilizing enterprise YouTube applications to distribute on-demand and other professional-quality video content to users.

Benefits of Enterprise “YouTube”

Solving the challenges of governance, security, and delivery

Improving reach and reuse of traditional corporate video communications – rich media presentations, live events and webcasting

Increased knowledge sharing and retention: making it easy for anyone to share knowledge and collaborate using video – simple Web 2.0 technology

Socializing video collaboration - Employees, Partners and Customers discovering one another and sharing solutions to real business problems in real time


Enterprise “YouTube” vs. OVP


OVP (Online Video Platform)

• Online Video Distribution• Video Monetization• Media and Broadcasting• B2B & B2C Marketing

Enterprise “YouTube”

• Enterprise Scalability, Governance and Security• Network Friendly• Multiple Streaming and Delivery Options• Integration with Enterprise CMS Solutions

PrimeTime

PrimeTime – Video Channels

Social Ratings

View Sorting

PrimeTime – Video Player

PrimeTime – Social: Rating, Tagging, Sharing, Commenting

PrimeTime – Advanced Search

PrimeTime – Governance and Security: Role Based Permissions

PrimeTime – Video Analytics

Thank You

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