CONTENTSCOMPANY HISTORY

STEVE JOBS

APPLE INC. AFTER STEVE

JOBS’DEATH

COMPANY VISION AND MISSION

STATEMENTS, CORE

COMPETENCIES, VALUES AND

STRATEGIES

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incorporation

American multinational corporation headquartered in Cupertino, California.

OXS

IOS Operating System

iWork creativity and productivity suites

iTunes Media browser

Safari Web browser

iLife

CONSUMER SOFTWARE

1976Apple Computer is founded by

Steve Jobs and Steve Wozniak in garage of Jobs’ parents in Silicon Valley.

1977APPLE II, the company’s first

successful computer

APPLE LISA, first computer to use a mouse driven GUI

H I S T O R Y

H I S T O R Y

1983The CEO of Pepsi Cola John Sculley was recruited by Steve Jobs to focus on MAC.

H I S T O R Y

1984

MAC Computer was released.

1985

Apple’s stock price dropped and conflicts between CEO John Sculley and Steve Jobs broke out.

Steve Jobs then left Apple.

1996

Apple has been losing money for a decade.

December 1996, Apple bought the NeXt software company.

1997

Steve Jobs became the interim chief.

H I S T O R Y

H I S T O R Y

1998 iMac was launched.

January 2000

He was announced as the new CEO and Apple became what it is today

2001

iPod is launched expanding Apple’s portfolio.

H I S T O R Y

H I S T O R Y

2003

iTunes is released and Apple becomes a major player in the online music industry.

2007

iPhone is launched.

H I S T O R Y

2008MacBook was launched.

H I S T O R Y

2010- Apple released both iPad

and Apple TV- App store is launched.

2011Due to his illness, Jobs steps down as CEO of Apple, leaving the position to Tim Cook.

- born of Feb. 24, 1955

- dropped out university after just one term

- started working at a video game manufacturer

- founded apple on 1977 but left it on 1985

- started the company Next Inc.

* introduced a desktop computer, how but failed.

S T E V E J O B S

S T E V E J O B S

Pixar animation studios was

formed on 1986

* sold the company to

the Walt Disney Co. for $7.4B

in stock on 2006.

On Aug. 2011, he resigned as

the CEO but still continued to

work as Chairman of the

Board.

STEVE JOBS AS A PERSON AND AS A LEADER

Employees describe him as

a tyrant, that they feared

meeting on the elevator

Known for publicly

expressing his opinion

about competitors &

former colleagues.

Perfectionist

STEVE JOBS AS A PERSON AND AS A LEADER

He was a skilled speaker.

He had a high standard

in everything and

attention to details.

A Charismatic and

Authocratic Leader

APPLE AFTER

STEVE JOBS’

DEATH

o Tim Cook (former COO) was

chosen by Steve Jobs to

replace him as the new CEO

of Apple Inc.

o Apple’s overall structural

configuration has not

significantly changed with the

company’s activities still

centered the CEO and a few

executive reshuffling.

• Slowdown in product and design innovation

• Declining brand image and reputation

• Growing competition and Eroding profit margins

• Leadership turnover and cultural change

CRISIS IN LEADERSHIP

Other ways, Apple Inc. has changed since Steve Jobs death.

1. Apple has become more shareholder-friendly.

2. Apple has temporarily slowed down on focusing on the net big thing.

3. Apple’s financial results have become more mixed.

FINANCIAL RESULTS FROM JULY 2013 TO JUNE 2014

WHAT HAS NOT CHANGED?

1. Apple stays

aggressive with

control over products

2. Apple continues to

make its own luck

APPLE INC.VISION AND MISSION STATEMENTS

CORE COMPETENCIES

CORE VALUES

AND

BUSINESS STRATEGIES

set a dynamic and compelling view of the

corporation at some point in the future

answers the question "What do we want to

become?"

"to make a contribution to the world by making tools for the mind that advance humankind"

‘sVISION

defines what the corporation does, who it

serves and how it serves (creates value for) its

clients.

‘sMISSION

"Apple designs Macs, the best

personal computers in the

world, along with OSx, iLife,

iWork, and professional

softwares. Apple leads the

digital music revolution with its

iPods and iTunes Online Store.

Apple reinvented the mobile

phone with its revolutionary

iPhone and App Store, and is

defining the future of mobile

media and computing devices.”

a defining capability or

advantage that distinguishes

an enterprise from its competitors.

CORE COMPETENCY

★ Product Differentiation

Apple diversify its products

in such way it competitors

would barely even get a whiff

of what is happening in the

technology world.

‘sCORE COMPETENCY

Innovation

Differentiated products

Superior Quality

Brand loyalty

Dedicated and very good

R&D Department

STRENGTHS

WEAKNESSES High Price

Niche Market, Less Penetration

Cannibalization

OPPORTUNITIES

Fast growing Industry (Customer Electronic Industry)

Technological Innovation

Extend new product to loyal customers

THREATS

Extensive Competition

Substitute Products

Economic Downfall

Empathy for customers

Aggressiveness

Positive Social Contribution

Innovation/Vision

Individual Performance

Team spirit

Quality/Excellence

VALUES

Innovative Product designs and technology

Analyze Competition

Building Compatible experiences (digital hub)

Optimize Distribution

Creating the buzz

Maintaining Secrecy

Limited Product lines

Minimum Advertised Price

- prevents retailers from competing directly

with Apple's own stores

STRATEGIES