M-COMMERCEPROPOSALBy Galen Hsieh

Agenda• 2014 KPCB Global Internet Trends• 2014 Taiwan Mobile Market Trends• M-Commerce Platform Work Flow• The Front-End System Plan • The Back-End System Plan• Q&A

KPCB INTERNET TRENDS2014 Global Internet Trends

KPCB Internet Trends in 2014• Smart phone users increased by 20%, mainly growing markets including

China, India, Brazil and Indonesia. • Tablet PC users increased by 52%. • Mobile operation data increased 81%, which audio and video in a strong

driving force. • Mobile network usage continues to grow, accounting for 25% of all networks. • Internet advertising to grow 16% in 2013, an increase of 47% mobile ads • Mobile advertising growth optimism, paper media is facing a recession. • App revenue accounted for 68% of the action, much higher than mobile ads. • App evolved from multifunctional Web App progress to a single function App. • Invisible App rise, many App only when necessary to inform the user opens. • Three core networks = content + community + business. • Multi-firefly and video growth has only just begun.

Source from KPCB

MOBILE MARKET INSIDETaiwan market Trends

2012 2013 2014 20150

200

400

600

800

1000

1200

1400

1600

576 萬

730 萬

1065 萬

1400 萬

目前持有率已達五成，資策會 FIND 調查預估• 2014 將增加 335 萬• 2015 成長將趨緩亦預估將增加 335 萬，• 到 2015 年台灣智慧型手機普及率將達到 67.2% ，持有人口將突破

1400 萬；持有平板電腦普及率將達到 31.6% ，約為 672 萬人。

Smart Phone Trends

Smart Phone Purposes

Android76.10%

iPhone

20.10%

iPad3.80%

AndroidiPhoneiPad

Major Devices Market Share

2.1 Eclair 1%

2.2 Froyo 2%

2.3 Ginger Bread 19% 3.0 Honey

Comb 1%

4.0 Ice Cream

Sandwich 31%

4.1 Jelly Bean 43%

4.2 Jelly Bean 3%

2.1 Eclair

2.2 Froyo

2.3 Ginger Bread

3.0 Honey Comb

4.0 Ice Cream Sandwich

4.1 Jelly Bean

4.2 Jelly Bean

Android OS Market Share

iOS 4 1%

iOS 5 10%

iOS 6 89%

iOS 4iOS 5iOS 6

iOS Market Share

中部 19.80%

南部15.50%

東部 2.00%

離島 0.20%

北部 62.50%

中部南部東部離島北部

Mobile Devices Market Share

威寶電信3.90%

亞太電信2.80%

台灣大哥大 28.10%

中華電信 35.40%

遠傳電信 29.80%

威寶電信亞太電信台灣大哥大中華電信遠傳電信

Operator Market Share

威寶電信3.90%

亞太電信2.80%

台灣大哥大 28.10%

中華電信 35.40%

遠傳電信 29.80%

威寶電信亞太電信台灣大哥大中華電信遠傳電信

Mobile Internet Market Share

Mobile Payment Market Share

Mobile Society Market Share

M-COMMERCE PLATFORMExplore Beyond with Mobile Device

General Plan

AMCP Definition• AMCP is not only a M-Commerce Platform• It’s also a multi-function platform to link with current

services and future business development• It’s may integrated with other systems

AMCP FRONT-ENDEnd-User System Plan

AMCP Front-end

Based on Gartner research shows the Android, Apple iOS and Microsoft will become the major mobile OS in the market in 2016.

Even the Windows RT’s market share is small. However, there are more and more brands will launch Windows RT based tablet.

Therefore, the AMCP APP will focus on those 3-major mobile OS.

AMCP APP Function

Call Centre

Promotion

Personal Account Setting

Information

Click-to-buy

AMCP BACK-ENDBack-end System Plan

AMCP Back-end Map

Back-end System• The AMCP back-end system is integrated many current

systems to obtain data. • The whole system is divided to seven sub-system to

provide total solution. • The CRM is the most important part, it cover all

customers’ services and collect their data for further analysis.

AMCP CRM• The CRM in AMCP is the most import system at AMCP.• The CRM not only cover “Customer Services”.• It’s also provide Big Data of Membership for Marketing

and Sales for further analysis. • It may go through algorithm to produce suggestion for

different groups.

Q&AThank you very much for your attention.