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ALL THINGS Markus Linder, CEO SMARTASSISTANT [email protected] DIGITAL ADVICE!

All Things Digital Advice

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Page 1: All Things Digital Advice

ALL THINGS

Markus Linder, CEO [email protected]

DIGITAL ADVICE!

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VIENNA 2015 NEW YORK 2016 LONDON 2017

Welcome to Digital Advice Live! 2017

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Constantly reinvent themselves

The fittest organizations

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The fittest organizationsIdentify and remove customer pain points

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Deliver Value!

The fittest organizations

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Old differentiators are losing edge

PriceProductLocation

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New Point of Differentiation:

Convenience

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Stop thinking in sessions and transactions and start thinking in customer life time

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Stop trying to be better and start working on being different

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Stop pushing products and start offering solutions

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The new competitive battleground

Becoming a customer’s trusted advisor

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Help customerschoose and save time

Product Advice

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Help them fulfill their goals by providing knowledge and tips

Content & Bundle Advice

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Help them resolve issues quickly –on their own

Self-support and Guided Troubleshooting

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Personalize the experience

CRM Integration

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Touchpoints

Kiosks and Touchscreens

MobileWeb

Call Center

Wherever, Whenever andHowever they want

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Social Media: AdviceBot

Wherever, Whenever andHowever they want

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Voice-enabled Assistants

Wherever, Whenever andHowever they want

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Digital Advice via Voice-Enabled Assistants

Demo

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Enjoy the day!