Digital Advice for Fashion and Lifestyle

Digital Advicefor Fashion and LifestyleHelp your customers choose products that are just right!

Enhanced product discovery is the next big thing fashion retailers need to work on.Apparel and accessories have the second largest market share in ecommerce, only after consumer electronics. However, conversion rates for a majority of sites still average at around 3%, which is a less than stellar figure.

Even the most dynamic homepages and latest trend-based collections may not be the right answer to every customer’s needs.

There is an urgent need to device a solution that can help every single customer on an individual level.

Dawn Kole, Founder and president of Digital DNA Marketing says that customers expect online shopping to be faster and more responsive than in-store shopping. To achieve that, online shops must enable customers to find the right product within

3 minutes or less.

The most successful companies in the fashion and lifestyle industry are the ones that are able to deliver against increasingly demanding customer expectations.

Businesses must continuously tackle the key challenges of finding creative ways to inspire their customers, engage socially and digitally, and connect in an emotionally relevant way.

The SMARTASSISTANT Digital Advice Suite lets you do just that as shoppers move towards expecting customization options, expert advice, interactive tools and wider product ranges online.

Why?

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Digital Advice for Fashion and Lifestyle

http://ecommerceconsulting.com/2015/05/product-discovery-next-big-opportunity-ecommerce-search-navigation.html

With Digital Advice you are able to take your customers by the hand, ask them what they like and what their unique needs and preferences are.

As a retailer for fashion and lifestyle products you can then suggest the most suitable products that fits those needs.

How Digital Advice Makes you the Best Fit for Your Customers

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What?

What is Digital Advice and how can it help your business?A customer comes in looking for a cocktail dress. The cut she likes doesn’t flatter her. The color she likes has a hundred different dresses in the same shade.

Tough task to choose from.

She likes V-necks but she’s not sure whether it will look good on her. This would be so much easier if she could just tell someone exactly what she wants.

With SMARTASSISTANT digital advisors, your customers can express their preferences in a needs-based way that focuses more on the customers and saves them time by eliminating irrelevant results and presenting only the products that best fit the their needs.

All in all, Digital Advice helps you assist your customer like a very understanding sales attendant at their call 24/7.

Your customer will thank you for the most fulfilling shopping experience ever and you will end up making more sales.

• Bring down a customer’s frustration• Limit the time it takes to make a purchase• Eliminate the risk of possible returns or buyer’s remorse


What?


How?

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UnderstandAsks the right questions to understand your

customer's needs and expectations. This customer-centric approach allows any user, from novice to

expert, to discover the product or solution that's just right for their individual situation.

EducateSeamlessly informs and educates users about

available options and benefits in a needs-oriented way. This way you can avoid that your customers are overwhelmed with information that is not relevant

within their current decision context.

How SMARTASSISTANT Digital Advisors help your customers choose in 3 Steps

AdviseThe intelligent algorithms of the

SMARTASSISTANT Digital Advice Suite identify suitable products or solutions based on your

customer's expressed needs. The advisors also explain why items have been suggested and how

well they satisfy your customer's needs.


Where?

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InstoreMobile / ChatbotsDesktop

Be available whenever and wherever your customers need your advice to make a decision!

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Benefits

Swipe, Like, Scan, Try, Buy, SmileFashion and lifestyle brands are tasked with delivering the right experience to the right people at the right moment.

And this is happening at several platforms at once, in a store, on a desktop, tablet or mobile.

Consumers expect to be able to switch seamlessly between channels, and carry their search results and recommendations from one device to another so the purchase that started on a desktop can be completed on a mobile phone. SMARTASSISTANT helps you do that by supporting your customers in their online as well as offline purchase decision journey, seamlessly across devices.

Responsive advisor interfaces and the ability to save, print or email recommendations makes your omnichannel presence as seamless as can be.

Breakthrough in-store capabilities, such as beacons, NFC, QR codes, and store locators help extend the same ease and convenience to offline shopping.


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Benefits

Feels like shopping with friendsShopping is an extension of consumers' lifestyles, and businesses need to treat it the same way.

It’s important to create opportunities for consumers to share and express their interests, so even online shopping can feel like a social activity.

Liking products, viewing what their friends like and being able to give and take recommendations goes a long way in consumer engagement.

SMARTASSISTANT digital advisors allow your shoppers to share and discuss recommendations with their communities. This helps develop a closer bond with shoppers which in turn generates repeat customers and referrals.


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Benefits

Stay on TrendThe commercial success or failure in the fashion and lifestyle industry is largely determined by a company's flexibility, agility and responsiveness.

It means picking up on changing consumer preferences in time and responding accordingly. What’s trending today may be obsolete tomorrow. Stale products cannot stay on the shelf and must be updated.

SMARTASSISTANT is perfectly suited for this dynamic industry.

You can quickly set up, launch, update and optimize your digital advisors and Online Advisor campaigns, without slow development processes, allowing for a faster time-to-market.


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Benefits

Step off the Beaten Track A slick interface and interactive design makes the difference between a seamless and a clunky user experience.

Traditional filter systems to narrow down products are often described as not helpful, slow, random and slightly frustrating, as they do not allow shoppers to express their needs and requirements in an intuitive way.

With SMARTASSISTANT digital advisors, you can step off the beaten track and design need-oriented, visual and more customer-friendly advisors to showcase your products, point the consumer in the right direction and help them choose.


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Benefits

The Stickiness Factor The fashion and lifestyle sector is an "experience economy".Customers want to enjoy the process of finding, trying and buying a product and not just purchasing an outfit.

Companies must ensure that they deliver a rich experience that lives up to consumers' expectations.

SMARTASSISTANT digital advisors help you make shopping a less passive experience and keep your shoppers engaged. Keying in their preferences and comparing the best suggestions naturally facilitates discovery and exploration, allows for a fluid journey through your offerings and creates experiences that stick.

Instead of plainly looking, trying and buying, customers get to engage in what seems like a conversation. This encourages them to shop more and shop again, increasing conversions and providing better customer experiences.


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Benefits

Inspire them, Entice them Will this be the right choice? Is it worth the price? Will I really wear it that much?

Overcoming shoppers' doubts is key to maximizing conversion rates.

By integrating need-oriented digital advisors in the customer journey, you can inspire confidence during the decision process.

Shoppers can express their wants and needs in a few clicks to find the perfect product tailored to their specific situation.It increases the average order value through up-selling and cross selling (product bundles) and reduces fit-related

returns by 10% on average.

Through the SMARTASSISTANT CRM integration, you can enrich your CRM customer profiles with explicitly expressed needs from the advisors to continue engaging, inspiring and nurturing shoppers with relevant and personalized content past the purchase.


- across all channels (online, mobile, call center, and in store),

- throughout the entire customer lifecycle from acquisition to retention

- and covering all customer-facing business units

(Commerce and Sales, Marketing, Customer Service).

Global businesses of all sizes and industries leverage digital advisors in more that

100 product categories and over 35 languages to increase customer satisfaction

and simplify decision-making.

You can use SMARTASSISTANT to quickly create intelligent, digital advisors to

guide your customer's individual choosing and selection processes in a way

that is closest to how humans make decisions.

Interested in taking the next step to help your visitors make decisions?

Visit www.smartassistant.com

Contact us: [email protected]

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The SMARTASSISTANT Digital Advice Suite

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SMARTASSISTANT provides the leading SaaS Digital Advice Suite specifically designed to help you create better experiences...

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Digital Advice for Fashion and Lifestyle