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All Things Open 2016
Digital Commons
Billy Hylton
The Vision
Governor Pat McCrory“Interacting with government should be as easy as checking the latest scores on the internet or even shopping online.
“
The Challenge
Inconsistent digital experiences + Brand confusion + Various platforms + Not optimized for mobileNo standards + Lack of community and collaboration + Content managed by IT + Web accessibility
issues
The Challenge
Inconsistent digital experiences + Brand confusion + Various platforms + Not optimized for mobileNo standards + Lack of community and collaboration + Content managed by IT + Web accessibility
issues
The Goal
+68%All Traffic
21st Century Web & Digital Presence
• Powerful, flexible web content platform
• Digital program focused on both citizen and agency needs
• Growing, engaged community of users
The Solution
+68%All Traffic
21st Century Web & Digital Presence
Process
Personas
User Tasks
InformationArchitecture
Page Description Diagrams
Site Governance
Content and Design (ABT) Development & Integration (Phase 2)
Drupal Configuration
TrainingContent Import Testing
Stakeholder Interviews
Content Refinement
Content Refresh
ProcessModern Collaboration
Results
Results
+68%All Traffic
+8%All Traffic
+171%Mobile Traffic
-38%Bounce Rate
NC.Gov
Governor’s Office
Natural & Cultural Resources
State Human Resources
Budget & Management
Health & Human Services
NC State Parks
Museum of History
Regional Museums
Departmental Sub-Sites
Cross-Agency Programs
HIEA
Information Technology
Military & Veterans Affairs
Environmental Quality
Public Safety
Administration
Office of State Controller (In-Flight)
Results
All Digital Commons sites are optimized for mobile. Includes both phone and tablet breakpoints.
Mobile
ResultsConsistent Communications
ResultsLiving Style Guide
digitalstyle.nc.gov
Results
+68%All Traffic
+171%Mobile Traffic
-38%Bounce Rate
NC.Gov Traffic AnalyticsMay 2015 & May 2016
ResultsAccessibility
OpenBudget OpenBudget.nc.gov
Rapid launch of new digital projectsResults
New “Alt” Theme
Training and Communications
A Few Challenges & Lessons Learned
CommunicationAsk “what’s working/not working” throughout the project and make shifts.
Security and InnovationBalancing innovation with security/accountability (we’re government after all).
FlexibilityConsistency is great but you have to meet business needs.
Technical/Drupal Support
EmpathyConsider your colleagues as well as end-users.
Culture ClashState government IT and Communications teams struggle with SDLC/DevOps
OpenShift/PaaS Not always clear who owns which system admin and middleware pieces. Strong DevOps/sys admin resources necessary.
Who Needs a Website?
Today, hardly anyone questions whether to build a mobile-optimized website. A decade from now, we might be saying the same thing about optimizing digital experiences for voice or chat commands…In some of these cross-channel experiences, users will never even look at a website. “ ”
http://buytaert.net/cross-channel-user-experiences-with-drupal
Thank you
@publicrealm
linkedin.com/in/billyhylton