Akshay, Geetika, Nikita, Shreya and Shreya Juneja

Cluster Innovation Centre, University of Delhi

MAKING LIVES HAPPIER…

The Initial Steps From A Rs.15, 000 Venture To A Rs.5 Cr Firm…

“Teamwork is the main reason for our success. We have good professionals who work really hard. The second reason of our success is innovation. We have executed innovative ideas as well.”

CMD Ranganathan - inspiring Entrepreneurship…

2

Capturing South Of India…

• Exchanging sachets scheme

• Introduction of Rose and Jasmine fragrances

• Approaching local Kirana store

• Live demonstration in villages

• Chik Shampoo-sponsored shows of Rajniknath's films

• Introducing Meera Herbal products , inspired by Shaw Wallace

• Perfumes for the poor

3

Values And Beliefs

"We shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model.“

Ethical Behavoiur

Innovation

OwnershipStakeholder's Delight

Excellence

4

Business Model

5

Classify the products

Assign head to each business

Set up diff. sales division based on customer types

Manage Supply Chain

Product Range

Personal Care Food and Beverages

Sweets & Snacks

Dairy Products

6

Strategies• Corporate Strategies– 3 cardinal rules

Cavinkare will focus on brand building, R&D and distribution management

Cavinkare will never distribute products of other manufacturers

It will not let its products distributed by other people

• Role of IT

one of the early adopters of ERP

• Promotional Strategy

• Rural Marketing

• Competitive Strategies

Milk and saffron for Fairever's ingredients

Indica 10 min Hair Dye

7

Innovative Aspects…

8

• IT Enabled Company

• Trends in Vogue – for best grooming solutions

• Innovative Marketing Strategies - “What rich can enjoy, poor should afford”

• Innovation Awards

CavinKare ABILITY Awards

Chinnikrishnan Innovation Awards

ERP

Conclusion

9

• CavinKare has entered into strategic partnerships with Coty for Adidas and Jovan brands and Hawpar International for Tiger Balm.

• Replicated the success at home and in foreign lands as well.

• CavinKare has been extremely innovative with its concept of sachets.

• The company could be successful because of its root aim of reaching out to the rich and the poor alike.

• Identifying target customers is a very important measure and CavinKare made sure it never failed at that.