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AIJU overview

AIJU's overview 2015

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Page 1: AIJU's overview 2015

AIJU overview

Page 2: AIJU's overview 2015

AIJU TECHNOLOGICAL INSTITUTE

Page 3: AIJU's overview 2015

AIJU RESEARCH CENTRE

AIJU – Research Association of the Toy and related industries– is a private non-

profit making organisation aiming to boost research development and

technological innovation within toy, childcare products and leisure industry.

Thus making it possible the achievement of a constant competitiveness increase

and product quality improvement.

Page 4: AIJU's overview 2015

AIJU is located in Ibi in the Toy Valley within the region of Alicante in the south-east of Spain :

Page 5: AIJU's overview 2015

52.338 Technological services

to companies

446Associated companies

869Active clients

69Professionals

SERVICES IN FIGURES 2014

Page 6: AIJU's overview 2015

200Companies taking part in

regional, national and European projects

CDTIs

6 proposals submitted6 companies involved6 proposals accepted

1.271.000€ for companies139.000€ for AIJU

NATIONAL PROJECTS

20 proposals submitted35 companies involved6 proposals accepted

14 companies taking part400.000€ for companies

250.000€ for AIJU

EUROPEAN

70 proposals submitted65 organizations involved

10 proposals accepted2.300.000€ for companies

800.000€ for AIJU

8 Technological collaborating

platforms

97National and international collaborating organizations

PROJECTS IN FIGURES 2014-2015

Page 7: AIJU's overview 2015

Facts & Figures

• Founded in 1985.• Premises with 5.000 m2.

• AIJU staff: 69 professionals- 11% PhD- 39% MSc- 14% BSc- 25% Technical assistants- 11% Administrative assitants

• Collaboration with Universities, Research centres, public organisations, official bodies, associations, private companies, SMEs.• AIJU actively participates in national and European technological platforms.• 52.338 services carried out in 2014 for industry.• Collaborative Research & Development projects executed at a regional, national and European level.

Page 8: AIJU's overview 2015

More than 446 associated companies:

• Toy manufacturers• Mould-makers• Plastics processors• Other-industries:

Others industries

30%

Plastics processors

10%Moulds makers

14%

Toys46%

- Childcare products

- Playgrounds

- Energy (PV, FC)

- Fashion

- Medical engineering

- Food

Page 9: AIJU's overview 2015

AIJU capabilities

• Laboratory - Product Development Engineering– Product Development & Rapid Manufacturing – Materials & Processes– Product safety

• Pedagogy – Product– User & Consumer– Psychopedagogy & Therapy– Market & Trends

• Training• Management & Innovation

– Advanced Management & Organisation– Simulation & Virtual Reality– Energy– Environment– ICToys

Page 10: AIJU's overview 2015

Laboratory - Product

Development Engineering

Page 11: AIJU's overview 2015

AIJU is an active member of committees for child products standardisation (toys, child care articles and playgrounds) involved both nationally and internationally.

AIJU holds the accreditation of ENAC, national organization of accreditation, since 1989.

Testing according to European standards on toys safety, child care articles and playgrounds as well as different international regulations.

Product safety

AIJU is a notified body in the UE in accordance with Toy Safety Directive and is accredited as a third party laboratory in US.

Aforesaid facts allow our tests to ensure the international acceptance of our associates’ products.

Page 12: AIJU's overview 2015

Product Development & Rapid Manufacturing

• Rapid manufacturing

• Rapid tooling

• Functional prototypes

• Pre-series

• Customized products

• Digitalisation - Verification

• 3D Design

• Vacuum Casting

• Injection Materials engineering

• SLS (Selective Laser Sintering)

• Objet Polyjet (3DP)

Page 13: AIJU's overview 2015

• Analyses of Plastic Materials and finished products

• New plastic functionalities

• Dimensional verification

• New formulations

• New materials: Compounding & Extrusion

• Material identification & Characterization

• New technologies for product development

• Injection Mould Simulation

• Thermography & Mould Quality Control

• Development of Chemical Analysis Methods

Materials & Processes

Page 14: AIJU's overview 2015

Pedagogy

-

Product

Page 15: AIJU's overview 2015

User & Consumer

The department works together with industry so as to achieve the optimal adaptation and best suitability of toy/product, prototype or idea for particular users and markets.1) Child product appeal

• Test on children:- Child preferences

-Rankings and motivations

• Test on parents/purchasers- Purchase motivation- Price estimation- Brand image- Perceived added values

2) Usability and ergonomics• Studies of ergonomic adaptation to target user• Instructions and use• Packaging

Page 16: AIJU's overview 2015

Psychopedagogy & Therapy

• A database of over 5.000 families, 20.000 children/year and a Toy library (400 m2).

•Close collaboration with 500 teachers and experts in education, universities and research centres as well as 200 elderly care and leisure centres.

•Research domain:– Guide of Toys and Games– Play in school and educational contexts– Play in hospital– Disabilities and child products– Child obesity and play– Child products and early health care– Child development and new textile products– Intergenerational play–Elderly people: therapy through games, play as a promoter of healthy ageing– Play in playgrounds (design, accessibility, quality and disability)

Page 17: AIJU's overview 2015

Market & Trends

0%

27,4%

65%

25%

73%

0%

100%

96%

14,4%

75%

2,1%

15%

13%

30%

28%

34%

22%

6,8%

65%

4,7%

22%

39%

56%

28%

64%

59%

8,8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Trabajadores Fábrica

% Inversión en Publicidad

Jugueterías

Hipermercados y GrandesAlamacenes

% Ventas Navidad

Ventas Internacionales

Compras Internacionales

Producc. Asia

Tasa 06

TotalMicrof0211

Companies provided with knowledge: sectoral data, market studies, strategic innovation, benchmarking and detection of new market/business opportunities.

Page 18: AIJU's overview 2015

Training

Page 19: AIJU's overview 2015

• Strengthening and training human resources

• Tailored training attending to industry needs.

• Occupational training for students and/or unemployed

• Resources centre for Multimedia training

• Continuing training

• e-Learning

More than 1.195 trainees per year

141 training activities in 2012

Training

• Distance Training

Page 20: AIJU's overview 2015

Training

SIEMENS PLM SOFTWARE.

CAD/CAM/CAE official former

Page 21: AIJU's overview 2015

TrainingTIME4LEARNING.Advanced Learning online about Information&Communication Technology and Marketing online, with Serious Games.

Page 22: AIJU's overview 2015

DEPARTAMENTO DE GESTIÓN E INNOVACIÓN

Management

&

Innovation

Page 23: AIJU's overview 2015

Advanced Management & Organisation

• Management systems (Quality, Innovation, Food safety BRC/lop, etc.)

• Information and Communication technologies (project management software)

• Improvements in productivity and logistics

CONTINUOUS IMPROVEMENT PROCESS

• Search and advice on R+D+i projects, Management and Development

• Competitive Intelligence (CI) service

• Knowledge transfer

• IPR & Patents

Page 24: AIJU's overview 2015

Development Design Product

• Design concept and graphic design, 3D design, manufacture advice, focused on design prototyping.

Page 25: AIJU's overview 2015

Product Engineering-Simulation (1/2)

•CAD/CAE

• Structural linear and nonlinear simulation CAE with NX NASTRAN

• Types of simulation: termal load, fluid load or cinematic.

• Time-to-market reduction

Page 26: AIJU's overview 2015

Product Engineering-Simulation (2/2)

•Tests performed on virtual prototypes (ergonomic, stability, shape, etc.). Virtual prototyping

Page 27: AIJU's overview 2015

Quick Response Codes Customizables

• QR Codes are coded graphics, that can be read by current smartphones and tablets with the appropriate software. They form a bridge between the real and the virtual world.

Page 28: AIJU's overview 2015

Virtual Reality (VR) – Animation – Augmented Reality (AR)• 3D designs visualization. • AR applications.•Marketing in real environments (virtual product presentations, virtual catalog, …)• VR aided training• Digital content development.•Technology-Enhanced Learning and Edutainment.• Animations 3D/2D

Page 29: AIJU's overview 2015

Serious Games• Design and development of Aplications for Smartphones and Tablets (iOS, Android, Windows 8).

Page 30: AIJU's overview 2015

Development for mobile devices with Wifi & Bluetooth connections

• Developing a low cost circuit that can control any car (radio frequency current) by Smart Mobile Devices.

Page 31: AIJU's overview 2015

Energy• PEM Fuel Cells

• R&D

• Composites for bipolar plates

• CAD/CAE

• Testing

• Prototypes up to 500 W

• Ultracapacitors• R&D

• Advanced carbon based electrodes

• Testing

• Alkaline Electrolyzers• R&D

• Advanced Electrode Materials

• CAD/CAE

• Prototypes up to 5Nm3/h of H2

Page 32: AIJU's overview 2015

Energy• Electric Vehicles

• Hydrid Electric Vehicles Development (fuel cell, ultracapacitors, batteries)

• Electronic Control Unit Design and Manufacture

• Energy Management

• Monolithes • Carbon based monolithes R&D

• Ceramics based monolithes R&D

• Mechanical and chemical behaviour simulation

• Control and Automation• SCADA based control systems

• Real Time control embedded sistems

• Telemetry

Page 33: AIJU's overview 2015

• Legal and technical advice• Environmental diagnosis Evaluations • Environmental impact assessments• Best Environmental Practices

implementation• Environmental management Systems• Clean technologies implementation• Product life cycle assessment• Eco-design• Energy efficiency assessments• Environmental aspects management

(hazardous waste, waste water, air emissions, noise,...) and treatment optimization

Environment

Page 34: AIJU's overview 2015

ICToys Technology and gaming combination to help social integration, healthy childhood, learning, healthy and active ageing, inclusion of disabled and elderly people, eAccessibility and others of the same kind through added value games.

• Expertise at defining children and ageing people requirements and needs

• Validation and tests

• Design of play proposals

• Learning through play

• Games for elderly people

• European projects: iRomec. Eldergames. Replay. Sociable. Veritas.

Page 35: AIJU's overview 2015

European Projects 1/3 iBUS – an integrated business model for customer driven custom product supply

chain

SHEL – Sustainable Hydrogen Evaluation in Logistics. (FCH JU 7FP).

Veritas – Virtual and Augmented Environments and Realistic User Interactions To achieve Embedded Accessibility DesignS. (7FP)

RapidTest – Development of products for rapid testing of toxic compounds in consumer products. (EUROSTARS)

Sociable – Motivating platform for elderly networking, mental reinforcement and social interaction. (CIP)

PlastiVal – RTD-based cluster initiative to target future challenges of the Valencian plastic processing industry. (7FP)

Replay – Gaming technology platform for social reintegration of marginalised youth. (7FP)

iRomec – Interactive robotic social mediators as Companions. (VI FP)

Eldergames – Development of high therapeutic value IST-based games for monitoring and improving the quality of life of Elderly People. (VI FP)

Page 36: AIJU's overview 2015

European Projects 2/3 Custom-fit – A knowledge-based manufacturing system, established by

integrating Rapid Manufacturing, IST and Material Science to improve the Quality of Life of European Citizens through Custom fit Products. (VI FP)

VIM – Virtual Injection Moulding for improving production efficiency, quality and time-to-market speed. (VI FP)

Gametools – Advanced tools for developing highly realistic computer games. (VI FP)

Flexrap – Development of an innovative, modular rapid prototyping system for rigid and flexible models. (VI FP)

Spacemantix – Combining Spatial and Semantic Information in Product Data. (FP5)

ECOPVC – Substitution of o-phthalates by low-migration plasticizers in PVC plastisols. (FP5)

MIGRATOYS – Development of methodologies in order to measure the migration of non-phthalate compounds from PVC plasticised articles. (FP5)

Page 37: AIJU's overview 2015

European Projects 3/3 IKEMSATT - Improvement of the knowledge in the EFQM excellence model self-

assessment for textile and toy industry. (FP5)

KBEMOULD - Validation of the KBE (Knowledge Based Engineering) tool for the automatic and distributed design of plastic injection moulds for the plastic and toy sector. (FP5)

T-Shoe – Intersectorial Technology Transfer on Rapid Prototyping in the Toy and the Shoe Industries. (FP5)

Toys-cim – Application of new technologies in the field of CAD/CAM and rapid prototyping within the Toys sector. (4th FP – ESPRIT)

Toy SLS – Validation of Selective Laser Sintering (SLS) for the manufacture of prototype moulds in the toy industry. (4th FP – Innovation)

ⱶ MORE THAN 15 YEARS OF EXPERIENCE IN EUROPEAN PROJECTS !

Page 38: AIJU's overview 2015

4. SUCCESFFUL CASES

METHODOLOGIES FOR RISKS VALUATION AND AMERICAN SAFETY REGULATIONS APPLICATIONNew procedures to apply complex toy and childcare products standards from other markets.

COMPETITIVE ADVANTAGE FOR

THE COMPANY:

Internationalization.Exports to USA.

Quality improvement.

Page 39: AIJU's overview 2015

4. SUCCESSFUL CASES

PRODUCTS CUSTOMIZATION FOR DISABLED CHILDREN Integration of new technologies (design, digitalization and additive manufacturing) for products customization.

COMPETITIVE ADVANTAGE FOR

THE COMPANY:

Added value by means of

personalized products.

Differentiation and social contribution.

Page 40: AIJU's overview 2015

GOLF BALLS BIODEGRADABLE INTO WATERTo practise golf in cruise ships and pleasure boats. Eco-sustainable plastics soluble into water. Modifications for injection processing.

4. SUCCESSFUL CASES

COMPETITIVE ADVANGE FOR THE COMPANY:

Differentiation in a valued market. Exclusiveness,

new markets.

Page 41: AIJU's overview 2015

FIRST BREASTFEEDING DOLLProduct innovation starting from customers request. Studies with users, families and experts. International impact (Europe and USA).

4. SUCCESSFUL CASES

COMPETITIVE ADVANTAGE FOR THE

COMPANIE:

Differentiation. Re-positioning in

Nurturing grouping. Internationalization.

Page 42: AIJU's overview 2015

HYDROGEN BATTERIES CARSHydrogen as energy for electric toys in the future. Clean and safe system. Instant recharge means a great advance in the category Ride-on.

4. SUCCESSFUL CASES

COMPETITIVE ADVANTAGE FOR THE

COMPANY:

Differentiation. Image of

sustainability. Multiplies x 5 the

autonomy and instant recharge.

Page 43: AIJU's overview 2015

LOCATOR BRACELET FOR ALZHEIMER PATIENTSPolyjet printout. Rapid prototyping and first series by means of vacuum casting and prototype moulds.

4. SUCCESSFUL CASES

COMPETITIVE ADVANTAGE FOR THE

COMPANY:

Short series manufacture of products with

high benefits.Differentiation by

social value.

Page 44: AIJU's overview 2015

PRODUCT RESTILING OF HISTORIC TRADEMARKS.Innovation through design update. Adaptation to currently children’s taste. Based in trends, children preferences and families opinion from AIJU panel.

4. SUCCESSFUL CASES

COMPETITIVE ADVANTAGE FOR THE

COMPANY:

Less communication efforts and trade

introduction.Adult customer loyalty and sure success in final

users.

Page 45: AIJU's overview 2015

ALMONDS SHELL IN PLASTIC MATERIALSIntroduction of new eco-sustainable substances in plastic materials: almonds shell, additives and colourings. Applied in children products and also in adults furniture.

4. SUCCESSFUL CASES

COMPETITIVE ADVANTAGE FOR THE

COMPANY:

Differenciation. Reduction of costs through the use of

recycled raw materials of high

performance.

Page 46: AIJU's overview 2015

GUIDE AIJU 3.0: TOYS AND GAMESGuide in paper, web and APPs: a selection od 140 toys and games recommended by experts and tested by families. It provides psycopedagogical information (37 companies taking part).

4. SUCCESSFUL CASE

COMPETITIVE ADVANTAGE FOR THE COMPANIES:

Different information,high pedagogical

value. Quality improvement

promotion of packagings,

instruction manuals and play chances.

Innovation new technologies.

Page 47: AIJU's overview 2015

4. SUCCESSFUL CASE

MINIGAMES FOR WEBPAGES:Developing educational content for website or on-line games. Consulting tested with users and leisure features.

Page 48: AIJU's overview 2015

Instituto tecnológico del Juguete AIJU Av. De la Industria nº 23

03340-IBITlf: +34 96 555 44 75

www.aiju.info

Manuel Aragonés

Managing director

[email protected]

www.aiju.info