Ads

Position2 ConfidentialPosition2 ConfidentialJuly 26, 2011 www.position2.com 1

Presenter:Madura


Ad is a form of communication used to persuade an audience (viewers, readers) to

take some action with respect to products, ideas, or services.


Position2 ConfidentialPosition2 ConfidentialJuly 26, 2011 4

Text Ad

Image Ad

Video Ad

Mobile Ad

Rich media display Ad

Position2 ConfidentialPosition2 ConfidentialJuly 26, 2011

Search engine

Search partner site


Text ads - are the most basic type of AdWords ad.

BlackBerry Storm @Rs 9999

Flat 58% Off! 3.2 Touch, EDGE, 3G,

Blackberry Smartphones. Buy Now!

www.naaptol.com/blackberry-strom-3g

Headline (Character limit - 25)

• Eye-catching

• Include one of your keywords

•Add the price or promotion or USP

Description line 1 (Character limit - 35)

• Describe the product or service

• Include Key details and benefits of your product or

service (USP)

Description line 2 (Character limit - 35)

• Use a strong Call to action (CTA)

• Include one of your keywords

Display URL (Character limit - 35)

• Include the offer, product name or keyword in the

subdomain E.g. www.naaptol.com/blackberry-strom-3g

Helpful tips:

•Capitalize the First Letter of Each Word in headline and descriptions.

•Ad Copy should be highly relevant to your Landing Page


This feature lets you insert a short piece of code into your ad text. AdWords will automatically replace the code

with the keyword that triggered the ad.

{Keyword:defaulttext}

User query – blackberry User query – Samsung Smartphones

If the keyword is too long, and would cause the ad text to exceed its character limit, the ad's default text will be

used instead.

User query – samsung smartphones online

{Keyword:Smartphones}

Great Deals On Latest Smartphones

Choose From The Best Deals. Buy Now

www.naaptol.com/smartphones

Blackberry




Samsung smartphones




Smartphones





AdWords image ads are graphical ads that can be static (motionless) or animated. These ads appear on select

Display Network sites (not search sites) in the Google Network which have opted in to the image ads program.

Unlike traditional online graphical ads, image ads can be matched to a page's content.

Image Ads: File formats and sizes


Display ads can be created using the display ad

builder from any ad group page within the account.

The Ad templates can be customized in terms of

background colors, fonts, images, and text.

Each template within the display ads builder may

allow you to insert one or more related images and

a business logo. But the Images must be no more

than 50Kb in file size. The image size for each

image, including your optional business logo, will

be displayed per template during the ad creation

process.

Tips for naming Image ads

•Do not exceed 50 characters.

•An image description in the name of the image file.

•The campaign or ad group name in the image file

name.


Video ads appear on a large number of Display Network sites and products

in the Google Network, not on Google search results. Content providers

must opt in to showing specific video ad formats before they can appear on

their site.

Technical requirements

The audio portion of the video ad will be played when a user clicks on the

ad. The audio must be encoded at volume less than or equal to -12 db.

The video ad will display as a static image prior to user interaction. If a user

clicks the opening image, URL, or the play button, the video ad will initiate.

The opening image must be 50K or smaller and 336x255. Should be in

JPEG, .PNG, or .GIF format

Video Size:

Medium Rectangle (300 x 250)

Large Rectangle (336 x 280)


WAP mobile ads are a format of AdWords ads that appear on WAP mobile websites, and are

available as either text or image ads. WAP mobile text ads can also appear when users search

Google from a mobile device. With either type of ad, users who click on your ad will be sent to

your mobile webpage. With WAP mobile text ads, you also have the option to connect users to

your business phone.

Character limits

Ad headlines are limited to 18 characters (or 12 for Japanese and 9 for Chinese).

The description line is limited to 18 characters (or 12 for Japanese and 9 for Chinese).

The display URL is limited to 20 characters.


Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content

and designs to more actively engage a web user.

Video: You can create in-stream or click-to-play video ads using their unique templates.

Animation/image: You can select multiple interactive templates that allow you to showcase images or

set unique destination URLs per image.

Ad creation

You'll need to use the Display Ad Builder to create a rich media ad.

Pricing

You may choose CPC or CPM pricing.

Targeting

You must target your ads to the Google Display Network for your ads to appear. They will not appear

in Google search results. You also have the ability to target your ads internationally, nationally, or

locally by language or country. Placement targeting can also be used to target users browsing certain

categories of content, or to specifically target only certain sites.

https://adwords.google.com/support/aw/bin/answer.py?answer=6104

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