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Types of Advertisements
Advertising – Classifications 1
Product AdvertisingService CorporateRetailBusiness-to-businessRecruitmentDirect ResponseDirectory advertisingPolitical advertisingPublic Service Advocacy
Advertising – Classifications 2
Recruitment
Direct Response
Directory advertising
Political advertising
Public Service
Advocacy
Advertising - Classifications
Product Advertising
Service
Corporate
Retail
Recruitment
eg. Brawny paper towels
eg. Intercity rail
eg. Sail
eg. Big Bazar
eg. IBM
Service Ad
BRAND/CORPORATE AD
Government ad
Government ad
Recruitment ad
Business-to-business
Direct Response
Directory advertising
Political advertising
Public Service
Advocacy
Advertising - Classifications
B2B
Public Service ads
Cocaine girl
The Teen Anti-Drug Campaign(1993 EFFIE) Illegal drugs were being used by adolescents at extraordinarily high levels. In 1981, two-thirds of American teenagers had used an illegal drug by the time they left high school
Advocacy ads
Thank you