Product launchAdbag

By:- k.Priyanka

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About product

ADBAG : New Advertising Medium With Ads On Your Bags ( eco-friendly bags + a way for advertisers to reach out

to consumers)

Objective: For creating pollution free environment as jute is eco-friendly

products To earn profit Creating awareness about companies and jobs

www.amazon.in

Jobs. in

Overview

Adbag is a product which is eco friendly

and is of low cost with profit on it.

Partnership basis- 7 Partners

Business model canvas

VALUE PROPOSITION : working people, students CUSTOMER SEGMENT : locations where there are N number of

institutes

CHANNELS : retailers, wholesalers.

CUSTOMER RELATIONSHIPS : product differentiation standard quality at reasonable price different varieties environment concern

Entering in to market

Most advertisers use advertising firms that decide on media allocations and spends. Most of our effort is in raising awareness with advertising firms and agencies. We are also hoping to move into direct communications with smaller advertisers as well.

Financial Aspects:

Production Programme for a year

Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 large Bags 50 10

500

2 Medium bags 50 5 250

3 Small bags 30 3 90

  Total     840

Financial Aspects:

Fixed Capital:

1. Land & BuildingWorkspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-

Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Industrial Sewing Machines 31K 5

7,500

37,500

2 Screen of Diff. Designs 15

350

5,250

3 Rubber Wiper 10

125

1,250

4 Dye Paste Stirrer 4

3,600

14,400

5 Cottage Steamer 1

17,500

17,500

6 Water Drum 2

1,500

3,000

7Scissors, Measuring Tapes and other Equipments L.S  

3,800

  Total     82,700

2. Machinery / Equipment

Financial Aspects:Fixed Capital (Contd.)

3. Furniture & FixturesSr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Cutting Table 1

1,700

1,700

2 Wooden Woking Table 2

2,000

4,000

3 Chair 5

500

2,500

4 Almirah 2

4,000

8,000

5 Reck 1

3,500

3,500

6 Electrical Fittings     4,500

7 Misc. Items (Stools) L.S   5,500

  Total     29,700

Total Fixed Capital

Particulars Amount

Land & Building Nil

Machinery / Equipment 82,700

Furniture & Fixtures 29,700

Total 112,400

Total capital investment

Particulars Amount

Fixed Assets 112400Working capital 100000Total 212400

Means of finance Amount Promoters contribution (7*20343) 112400Bank Loan 110000Total 222400

PRICEThe Adbag would be introduced in the market at a

price of Rs10,5,3

Why to invest in this???

CSR – cooperate social responsibility The World Business Council for Sustainable

Development has described CSR as the business contribution to sustainable economic development

examples: “ Wipro applying “ “computer@classrooms “

Single Segment

Targeting Other Segment

Diversifying Worldwide

World’s Market Leader

Any questions???

Thank You