A Blog is for Life, Not Just for Christmas - Blogging for Creative Businesses

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A talk given at the British Library's Business & IP Centre (8 May 2007) about blogging for creative businesses and professional artists.

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<ul><li> 1. Blogging for Creative A talk for Create KX (www.createkx.org.uk)Businesses at the British LibraryBusiness &amp; IP Centre (www.bl.uk/bipc)8.5.07Mark McGuinnesswww.wishfulthinking.co.uk/blog </li></ul> <p> 2. statcounter here 3. What is a blog? A website with entries (posts) displayed with (usually) the most recent at the top Easy to update Easy to search - runs on a database Readers can interact via comments + links Readers can subscribe to receive latest posts 4. So what is a blog? 5. interface 6. Good News 7. Ken McCarthys Formula TrafcOnline= +SuccessConversion www.kenmccarthy.com 8. Main Sources of Trafc Search engines Links from other sites 9. Google loves blogs 10. The best 8.57 I ever spent on marketing 11. Why Google loves blogs Fresh content (regular updates) Relevant (keywords) Authoritative (links) 12. Bloggers love links Bloggers link generously A link from a top blog will help your search engine rankings It will also send you quality trafc - people who are interested in your topic You gain status from having an inuential referrer 13. Conversion Visitors to your blog can: Subscribe - via RSS or E-mail Leave a comment Refer other readers (word of mouth) Link to you (digital word of mouth) Buy! (maybe, eventually) 14. More Good News 15. Raise Your Prole Establish yourself as an authority Let people get to know you Build trust Develop your network Learn from readers, bloggers, customers, prospects and competitors 16. Networking on Steroids Networking is key to success in the creative industries Blogging connects you with many more people than you would normally meet Combine online and ofine networking 17. Its Cheap! Most blogging software free or low cost Lots of free blog templates available Start out low-cost - upgrade when the blog is earning its keep 18. A Window of Opportunity Small proportion of UK businesses blogging Lots of niches up for grabs 19. Fun! 20. Bad News 21. A blog is for life not just for Christmas 22. Criticism People WILL criticize you You are expected to engagewith them Sometimes it gets personal 23. Technical Knowledge Its a lot easier than building a website Its a bit harder than using Word 24. The Legal Mineeld Blogs have same legal status asmagazines and otherpublications Libel and defamation Copyright, trademarks 25. A blog is not enough 26. Good Blogs 27. Be Yourself 28. Dont Sell 29. Be Patient 30. Good Business Blogs Focused Original Generous Useful / Educational Entertaining 31. www.wishfulthinking.co.uk/kx All the links from this talk Information about bloggingsoftware and other tools An explanation of RSS! 32. www.wishfulthinking.co.uk/blog More about creativity and creative business Free updates via E-mail or RSS 33. Mark McGuinnessIm a poet and a business coach specialising in work with creative professionals and their managers.My blog about coaching, creativity and business is at www.wishfulthinking.co.uk/blogand this is my poetry blog - www.wishfulthinking.co.uk/poetryE-mail: wish@wishfulthinking.co.uk Web: www.wishfulthinking.co.uk </p>