AMA Houston Blog Forward - How businesses are blogging it out

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    17-Oct-2014

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Many great businesses are engaging their clients and industry via company Blogs very successfully. Katie Laird of Schipul discusses some tactics and Social Media paradigms her organization has adopted to make their Blogs useful and exciting.

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BlogForward -

Katie Laird Schipul - The Web Marketing Companyklaird@schipul.comwww.schipul.com // www.happykatie.com

Oh crap, the marketing girl has a Blog How to Blog Forward and never look backhttp://flickr.com/photos/eschipul/297620740/in/set-72157594171254551/

What well talk about...Look within for the passion you needBlogging life with SchipulPersonal branding and why its coolBlogging for Business, Blogging for the People

When they hired me

They had no idea what they were in for

... but they got one heck of a hyper employee!passionate

Who are YOUR biggest internal Blogger fans?

Meet Schipul - The Web Marketing Companywww.tendenci.com www.schipul.com

To connect and organize the worlds people. Do good.

Tendenci Software Blog (the geeky) http://blog.tendenci.com

Training and Webinar schedulingGroup funding requestsSoftware Tips and Tricks

http://flickr.com/photos/mewtate/512269687/Sometimes Blogging means making lemonade - FAST!

Security Comes FirstIn the face of potential crisis: Be painfully open Transparency FAST Publically appreciative / apologeticA crisis is not the time to start a Blog, but its a darn great time to already have one.

http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.htmlWithin 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog This rapid, public response exemplifies a company who seeks to protect their brand, customer and end userThe Happy Ending

The SEM Blog (the brainy) www.thesemblog.com

Nifty how-tos and instructional postsTraining and service announcementsIndustry news and geek gossip

Good enough to steal?http://www.themediaslut.com/2008/02/932http://www.thesemblog.com/2007/12/social-media-my.htmlhttp://www.imediaconnection.com/content/18417.asp

Qualified traffic is good link regularly, link wellhttp://flickr.com/photos/poagao/367128550/

The CEO Blog (hey Ed!) www.brandtobedetermined.com

Thoughts on biz and economyPR and community shout outsJust for fun / random Ed

Lets get personal.http://flickr.com/photos/geekette/212455285/

Personal Brands (the *sometimes* silly) www.schipul.com/personalbrands

We are our own brand and represent another

Lets reviewDiscover your peoples talentsFind your Blogs true purpose and work it, work it , work itGrow your personal brandsGrowing business with Blogs and your peoplehttp://flickr.com/photos/eschipul/2129251703/

Thanks!Katie LairdSchipul The Web Marketing Company www.schipul.com / www.tendenci.com (281) 497.6567, ext. 519Email: klaird@schipul.com Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie Find my slides at: www.slideshare.net/happykatie

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