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Many great businesses are engaging their clients and industry via company Blogs very successfully. Katie Laird of Schipul discusses some tactics and Social Media paradigms her organization has adopted to make their Blogs useful and exciting.
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Katie LairdSchipul - The Web Marketing [email protected] // www.happykatie.com
‘Oh crap, the marketing girl has a Blog’ How to Blog Forward and never look back
http://flickr.com/photos/eschipul/297620740/in/set-72157594171254551/
What we’ll talk about...
• Look within for the passion you need
• Blogging life with Schipul
• Personal branding and why it’s cool
Blogging for Business, Blogging for the People
When they hired me…
They had no idea what they were in
for…
Happykatie!
... but they got one heck of a hyper employee!passionate
Who are YOUR biggest internal Blogger fans?
Meet Schipul - The Web Marketing Company
www.tendenci.com www.schipul.com
To connect and organize the world’s people. Do good.
Tendenci Software Blog (the geeky)http://blog.tendenci.com
Training and Webinar scheduling
Group funding requests
Software Tips and Tricks
http://flickr.com/photos/mewtate/512269687/
Sometimes Blogging means making lemonade - FAST!
‘Security Comes First’
In the face of potential crisis:• Be painfully open• Transparency• FAST• Publically appreciative / apologetic
A crisis is not the time to start a Blog, but it’s a darn great time to already have one.
http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.html
“Within 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog… This rapid, public response exemplifies a company who seeks to protect their brand, customer and end user…”
The Happy Ending…
The SEM Blog (the brainy)www.thesemblog.com
Nifty how-to’s and instructional posts
Training and service announcements
Industry news and geek gossip
Good enough to steal?
http://www.themediaslut.com/2008/02/932
http://www.thesemblog.com/2007/12/social-media-my.html
http://www.imediaconnection.com/content/18417.asp
Qualified traffic is good – link regularly, link well
http://flickr.com/photos/poagao/367128550/
The CEO Blog (hey Ed!)www.brandtobedetermined.com
Thoughts on biz and economy
PR and community shout outs
Just for fun / random Ed
Let’s get personal.
http://flickr.com/photos/geekette/212455285/
Personal Brands (the *sometimes* silly)www.schipul.com/personalbrands
We are our own brand and represent another
Let’s review…
• Discover your people’s talents• Find your Blog’s true purpose
and work it, work it , work it• Grow your personal brands
Growing business with Blogs and your people
http://flickr.com/photos/eschipul/2129251703/
Thanks!
Katie LairdSchipul – The Web Marketing Company
www.schipul.com / www.tendenci.com (281) 497.6567, ext. 519
Email: [email protected] Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie
Find my slides at: www.slideshare.net/happykatie
