Many great businesses are engaging their clients and industry via company Blogs very successfully. Katie Laird of Schipul discusses some tactics and Social Media paradigms her organization has adopted to make their Blogs useful and exciting.
BlogForward -
Katie Laird Schipul - The Web Marketing Companyklaird@schipul.comwww.schipul.com // www.happykatie.com
Oh crap, the marketing girl has a Blog How to Blog Forward and never look backhttp://flickr.com/photos/eschipul/297620740/in/set-72157594171254551/
What well talk about...Look within for the passion you needBlogging life with SchipulPersonal branding and why its coolBlogging for Business, Blogging for the People
When they hired me
They had no idea what they were in for
... but they got one heck of a hyper employee!passionate
Who are YOUR biggest internal Blogger fans?
Meet Schipul - The Web Marketing Companywww.tendenci.com www.schipul.com
To connect and organize the worlds people. Do good.
Tendenci Software Blog (the geeky) http://blog.tendenci.com
Training and Webinar schedulingGroup funding requestsSoftware Tips and Tricks
http://flickr.com/photos/mewtate/512269687/Sometimes Blogging means making lemonade - FAST!
Security Comes FirstIn the face of potential crisis: Be painfully open Transparency FAST Publically appreciative / apologeticA crisis is not the time to start a Blog, but its a darn great time to already have one.
http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.htmlWithin 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog This rapid, public response exemplifies a company who seeks to protect their brand, customer and end userThe Happy Ending
The SEM Blog (the brainy) www.thesemblog.com
Nifty how-tos and instructional postsTraining and service announcementsIndustry news and geek gossip
Good enough to steal?http://www.themediaslut.com/2008/02/932http://www.thesemblog.com/2007/12/social-media-my.htmlhttp://www.imediaconnection.com/content/18417.asp
Qualified traffic is good link regularly, link wellhttp://flickr.com/photos/poagao/367128550/
The CEO Blog (hey Ed!) www.brandtobedetermined.com
Thoughts on biz and economyPR and community shout outsJust for fun / random Ed
Lets get personal.http://flickr.com/photos/geekette/212455285/
Personal Brands (the *sometimes* silly) www.schipul.com/personalbrands
We are our own brand and represent another
Lets reviewDiscover your peoples talentsFind your Blogs true purpose and work it, work it , work itGrow your personal brandsGrowing business with Blogs and your peoplehttp://flickr.com/photos/eschipul/2129251703/
Thanks!Katie LairdSchipul The Web Marketing Company www.schipul.com / www.tendenci.com (281) 497.6567, ext. 519Email: klaird@schipul.com Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie Find my slides at: www.slideshare.net/happykatie
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