BLOGGING AT THEHOUSTON ZOOHOUSTON ZOOhttp://www.houstonzooblogs.org/

Getting Started:Getting Started:

•Established 4 new blogs in April 2009

•Zoo Staff was apprehensive at first

Getting Started:Getting Started:

•Established 4 new blogs in April 2009

•Zoo Staff was apprehensive at first

•Internal marketing campaign to gett ff it d b t bl istaff excited about blogging

•Started out by asking for 2 reps from each departmentp

Content:

Turns out generating contentTurns out, generating content is easy.

Using WordPress is easy too.

http://www.houstonzoo.org/max-the-elephant-barn-dog/

Comment PoliciesComment Policies

Marketing our Blogs

Next steps: Guest Bloggersp gg

Kelly RussoDir. of Interactive Marketing at Houston Zookrusso@houstonzoo org

http://www.houstonzoo.org/cutestanimal/krusso@houstonzoo.org713-533-6556