8 Knock-Em Out Of The Park Strategies To Leverage The Work You've Already Done To Grow Your Business

ENTUSIASTIC FOUNDER OF HATCH

HOST OF BUSINESS TV SHOW

RECOGNIZED INFLUENCER OFSTARTUP COMMUNITY

Add an “As Seen In” section on your site

And link to the posts!

Email your lists

Schedule social posts every month or so

Use as collateral

- Email signature

Zack MillerHatchDid you see us in Entrepreneur mag?

Use as collateral

- Cover Photo

#1: Have a portfolio page that includes all of the work you’ve done in the past.

Include:- What the company does- What you did for them- How it helped- Show numbers whenever possible

Schedule social posts

Press Release

Try to get a link on their site

Not just the “Big Boys”

Get testimonials from companies of all different styles & sizes

You want to appeal to everyone possible

Once you have them...


In the posts:- Tag the person or company- Promotes engagement- They’ll share on their channels and grant you even more exposure

Hey client,

It's been a blast working with you and seeing your product/-service grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the experience you had with us?

That's it, we will do the rest of the work.

Thanks,Name

Press Release

No matter what kind of review they leave, always follow up and ask why.

Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better.

You can also incentivize people to write a review with some sort of value exchange

Hey client or fans,

We love you and we love being able to help you. We are work-ing on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here.

Thank you so much for your help.

Thanks,Name

EVERGREEN CONTENT

Download the audio file of the podcast and upload it into a post on your site.

Use the link to that post and...

Find other talks from the same podcast and reach out to those people.

Share their stories, maybe they’ll reciprocate.

Use it to build new friends.

“The fraternity of podcast guests.”


Email your lists


“Other Popular Posts”

Keeps people on your site longer

Hi [person who runs the site],

My name is ______, and I write the blog _______, [one line about your website and why it matters; for instance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well.

I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [reference two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”]

[Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.”]

I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:

– [blog post headline that’s linked to the post]

– [blog post headline that’s linked to the post]

If you have other ideas, I am open to writing something else for [the site where you want to guest post].

Thanks, and I hope to hear from you.

– You

Email signature with blog/contact information

DANNY RUBINNEWSTOLIVEBY.NET

If the interview is Evergreen...


Email your lists

If the interview ISN’T Evergreen...

Push as if you’re the expert in whatever the subject matter is

Recycle as #TBT in coming months

Schedule social posts... #TBT

No matter if Evergreen or not:

Add to your “As Seen In” section of your site

Exchange some piece of content (Could be any of the things we just talked about) for some sort of contact info of your users.

Typically an email

Be concise

Be authoritative

Use BIG WINS

Use real numbers when possible

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