27 ways to increase engagement on your facebook page

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    27-Jan-2015

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This a deck from a webinar I did with Network for Good on May 1st 2012.

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  • 1. 27 Ways To Increase Engagement On Your Facebook Page 27 WaysTo Increase Engagement On YourFacebook Page

2. 27 Ways To Increase Engagement On Your Facebook PageWhat well be talking about today... The three most important pillars of your content strategy Three shocking facts about every Facebook Page Edgerank dened and why you should care The best times during the day to post content How to post links in a Page story How to use photos to spark engagement How to use questions to spark conversations And more... 3. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategy 4. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour brand is the essential feeling peopleget from their interactions with you.brand 5. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour brand is the essential feeling peopleget from their interactions with you.Articulate and rene, rene and articulate!1brand 6. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Audience is the various differentpeople you reach (or are trying to reach).brand Audience 7. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Audience is the various differentpeople you reach (or are trying to reach).Articulate and rene, rene and articulate!2brand Audience 8. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Message is the two-way discussionyou have with your audience.brand Audience Message 9. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Message is the two-way discussionyou have with your audience.Listen, Articulate, rene, repeat.3brand Audience Message 10. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyBrand AudienceMessage 11. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page 12. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on yourPage updates 4 13. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on yourPage updates(2) 84% of your fans dont get yourcontent in their newsfeed! 5 14. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on yourPage updates(2) 84% of your fans dont get yourcontent in their newsfeed!(3) Less than 5% of your FacebookPage fans visit your FacebookPage! 6 15. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on yourPage updates(2) 84% of your fans dont get yourcontent in their newsfeed!(3) Less than 5% of your FacebookPage fans visit your FacebookPage! 16. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank works 17. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank works Edgerank is Facebooks algorithm that determines whether a specic Page storywill appear in the Newfeed of a specic fan.It ranks your content, not your Facebook Page.7 18. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank works 7 19. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank worksThree factors that determine Edgerank:(1)Relationship between user and story(2)How people talk about that story(3)How recent the story was published7 20. 27 Ways To Increase Engagement On Your Facebook PageMake sure your admin settings areoptimized for engagement Let the love in! 8 21. 27 Ways To Increase Engagement On Your Facebook PageMake sure your admin settings areoptimized for engagementPosting ability - Allowing users to post increases exposure for your org through virality.Post visibility If your org has a thriving community of customers, displaying this section onyour Page will help amplify your communitys voice on your Facebook Page simply becausewhat they post on your Page will have more visibility.Tagging Ability This creates viral exposure when people tag their friendsModeration and Profanity Blocklists - This helps mitigate any possible negative effectsfrom openning up posting abilities. 8 22. 27 Ways To Increase Engagement On Your Facebook PageMake sure your admin settings areoptimized for engagement 8 23. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to post 24. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to postBuddymedia found a20% higher rate ofengagement for theseposts published in themornings and evenings. 9 25. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to postConrm this with yourPage Insights. 9 26. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to postConrm this with yourPage Insights. 9 27. 27 Ways To Increase Engagement On Your Facebook PageKnow your Pages RecommendedDaily Posting Frequency 10 28. 27 Ways To Increase Engagement On Your Facebook PageKnow your optimum dailyfrequency 4-6 postsper dayConrm this with yourPage Insights. 10 29. 27 Ways To Increase Engagement On Your Facebook PageGreat! We know what time of day,and how often to post. 30. 27 Ways To Increase Engagement On Your Facebook PageGreat! We know what time of day,and how often to post.But what should we post? 31. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post links 32. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post links http://bit.ly/ClickatYourOwnRiskDont shorten URLs! 11 33. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post linksIf you need to scheduleposts, use PostPlanner 11 34. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post linksMake sure the article stands out!Edit the title, description and preview picture 12 35. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post linksMake sure the article stands out!Edit the title, description and preview picture 12 36. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagement 37. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementMake sure that theyre at least 846 x 403pixels (iPhone photos are 1936 x 2592). 13 38. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementUse Reddit and Digg 14 39. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementMakes photos viral 15 40. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementAnd dont forget cover photosfor your fans! 16 41. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementGame Edgerank by posting photos fromblog posts instead of just posting a link. 17 42. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementPost images on Pinterest that link back toyour Facebook photos 18 43. 27 Ways To Increase Engagement On Your Facebook PageWhat about pinning and highlighting? 44. 27 Ways To Increase Engagement On Your Facebook PagePinning and HighlightingPin your top stories from theprevious week 19 45. 27 Ways To Increase Engagement On Your Facebook PagePinning and HighlightingHighlight stories with photos to breakup the visual spacing of your Timeline 20 46. 27 Ways To Increase Engagement On Your Facebook PagePinning and HighlightingWhen you highlight, reposition photos 21 47. 27 Ways To Increase Engagement On Your Facebook PageOk... What about just regular textupdates? 48. 27 Ways To Increase Engagement On Your Facebook PagePost short updatesLess than 80 characters is best 22 49. 27 Ways To Increase Engagement On Your Facebook PagePost QuestionsComment rate more than doubles! 23 50. 27 Ways To Increase Engagement On Your Facebook PageUse updates as simple poll questionsThis gives your fans the freedomon commenting! 24 51. 27 Ways To Increase Engagement On Your Facebook PageTry using Unusual Characters orBolding at the beginningThis creates a purple cow 25 52. 27 Ways To Increase Engagement On Your Facebook PageShare posts from other PagesThis is a great way to nuturepeer relationships! 26 53. 27 Ways To Increase Engagement On Your Facebook PageShare posts from other PagesMake this easy to manage byliking other Pages as a Page 26 54. 27 Ways To Increase Engagement On Your Facebook PageUse InsightsAlways conrm your gut 27 55. 27 Ways To Increase Engagement On Your Facebook PageWow...I learned a lot today... 56. 27 Ways To Increase Engagement On Your Facebook PageWho is John Haydon?Founder of Inbound Zombie - a non-prot social media consultancy in Cambridge, MACo-Founder of SocialBrite and 501 Mission PlaceSpeaker: Nonprot Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...Author: Facebook Marketing for DummiesClients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, ShrinersHospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project,Scholastic, TechSoup, MarketingProfs, WaterAid America, University of MassachusettsSubscribe to Johns blog for free and get three articles each week delivered to your inbox!