2012 04-02

Update Week of April 2, 2012

Snapshot Operations

• Initiated process to obtain interns from Cogswell Polytechnical College

• Still interviewing engineers

Fundraising and Networking Efforts• Game Dojos: Gus Tai's Seminar on Company Building

Progress • (Mobile) Art• (Desktop) Technical

Moving Forward• Requested first draft of the marketing strategy be reviewed

for free by Donna Michaels, President & Founder of Loughlin/Michaels Group a strategic public relations and communications firm which assisted WildFireApp.com.

• The Game Design Document which will help solidify the vertical slice schedule will be delivered mid next week.o Quentin McCollum has been revising the document

based on team suggestions and an interest in monetization.

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Planning to have users test current interface (above) at our office next week.

Key Ideas• An investor's perspective on scalability

o Define what is necessary to be strategically purchased

o Does the company offer a premise shifto Does the mature product take advantage of a

good platform?

• Delight customers but focus on profitability and scaling

• Customerso Awareness, Acquisition and Retention

Determine the cost of acquiring a customer, prove the cost is less than amount monetized

• Company Chemistry o Alignment of shared values o Decision making process

Understand decision making making biaseso Define questions and goals "We should polish this

feature" vs "We should make new features"o If the company wants to be different, be different

for the right reasons

Gus TaiCompany Formation ExpertPartner @ Trinity Ventures Board Member @ Trion Worlds, Inc.


"Find the most passionate customers and ask what we can

do to get them to invite 5 of their friends to

play."

Completed• Started UI design with wire frames from Game Designer.

• Made a first pass on the layout and color scheme beginning of the week.

• Completed most of Art Style Guideo The ASG ensures a consistent look and color scheme throughout the

whole game. Most importantly, the ASG ensures a positive user experience and makes certain game mechanisms included monetized features intuitive.


Mobile: Art Progress

Upcoming Goals• Complete first pass of all wireframes

The new color scheme for the user interface.

A cool teal and black color scheme was chosen to convey sophistication.

Latest



Game icons such as the CD, which means create new album, will have colors inverted once player hovers over the button.

Latest



The increased effectiveness of the teal highlight over the old navy blue can be seen here.

Latest



The "get more" button is an in app purchase option allowing the player to buy more game currency.



This screenshot demonstrates one of several game mechanics which allows for discovery, curation and competition for new music. The player turns into a fan and consumer and the artist gains exposure.


Desktop: Tech ProgressCompleted

• Narrowed down cause of memory leaks in graphics and physical memory

• Found a new version of a module that should significantly reduce the problem, integrated upgrades

• Identified and began fixing 4 new issues in IPC build

Goal

• Find and fix the memory leak(s)Alex studies the debugger and applies various tools to determine the cause of the problem. We all feel sorry for Alex but he's doing a great job analyzing the memory down to the last details insuring we have a stable build.

Business

2012 04-02