Uncle Joe Adamson’s

1. Not a Gift? Forget it! People are shopping for gifts Not a gift, not the right thing Some things can be suggested as

gifts Not found in search Browsing Shoppers are target Strategy only good for eStores

2. Get online EARLY

Savvy shoppers know to shop early Sales cycle is 2 weeks long

Listing Purchase Payment Packing Shipping Delivery

Be 2-4 weeks ahead of Retail

3. Stock and Sell Hot Items Look at HOT LIST Identify items in demand Stock items you know will sell Avoid Speculation

4. Explain like never before Detail every aspect of your product Gift Buyers can get very detailed

when buying for others, and want to be sure they’re getting what they believe Recipient wants

Active top, active bottom, specs in middle

5. Picture this: Pictures! Great pictures make great sales! Shoot from all angles Use as many as you need Fully illustrate the product

6. Sell it Now: Buy It Now Gift Buyers are Impulse Shoppers Chore Buyers want to get it over with Don’t want to wait for auctions to

end and then find out if they got the item

Buy It Now, move down the list

7. Immediate Payment: Paypal Mail payment takes too long Christmas is over before you see the

money High Value items Stops bogus buys Seal the deal!

8. Explain Shipping Details Buyers want to know what to expect What’s going on? Emails Holiday urgency Need to wrap and delivery or trans-

ship PPP is your fault

9. NO SLOW SHIPPING!

DO NOT ALLOW Parcel Post Media Mail Other “economy” service

Control expectations! Under Promise, Over-Deliver

10. Be Happy & Cheerful!

Show good cheer! Make people happy Happy Buyers buy more, pay more Graphics, Wording, eMail – happy,

happy

11. Guarantee the Product Guarantee Delivery Assure the Buyer purchasing from

you is safe You’ll make the Gift Recipient happy

– the Buyer is counting on you! Offer emergency replacement or

MBG

12. Make It Express

Surprise! There’s this holiday called CHRISTMAS, didn’t we tell you?

Last 2 weeks great to catch lazy shoppers

Last-minute functions create gift needs

Willing to pay premium to guarantee delivery

13. Offer Premium or Freebie Everybody likes a little special

something Freebie could be the deal sweetener Buy for you, keep this for me Promo offer for post-holiday sales

14. Be an Elf & Help Santa Offer to gift wrap Include Gift Card Ship direct to gift recipient Make it easy to give gifts

15. Accept All Payments

Time allowing, accept all forms of payment

High feedback and repeat customers will appreciate the extra level of service, low risk

Make it easy to buy from you, pay you

Move to immediate payment as clock runs out

15 Tips for Holiday Sales

Sell Gift Items Get Online Early Stock & Sell Hot Items Explain Everything Pictures, Pictures Sell it Now: Buy It

Now Immediate Payment Shipping Expectations

No Slow Shipping Be Happy! Guarantee Your

Buyers Offer Express

Shipping Offer Freebies Help Buyers be

Santas Make It Easy to Buy

from you