Need to know how to get the most out of Pinterest this holiday season? You’re already promoting your business on Pinterest. But have you optimized it for the holiday season? If you are, are you getting the most engagement out of your Pins as you can? It’s not too late to increase your sales. Here are 12 Pinterest tips to give your holiday marketing the boost it deserves.
12 Holiday Pinterest Post TipsLast Minute Pinterest Boosters
Remember the Details1
Its easy to forget about the little things on Pinterest, but the
words you use can make the difference between your brands Pin being
seen and not
Keep general SEO rules in mind. Include keywords in your product
and board descriptions.
Remember to change your brand description to focus on the
holidays as well
Holiday recipes are a great way to encourage engagement
They elicit responses of my favorite!, or I added more nutmeg.
Comments are currency on social media
If your brand isnt suited to recipes, make the recipe post
personal like Our CEO made a delicious apple-cherry crumble, heres
Go Warm and Cuddly3
Focus on cozy and festive images this holiday season
Use images with the color red, and green. Avoid blue and black
(as theyre perceived as cold and clean - were going for warm and
Creative, distinct, boards like Everyday Aww help your brand
stand out on Pinterest
Focus on Standing Out
Put time and energy into your images and your pin
Anybody can post on Pinterest. You want to post awesome pictures
with creative descriptions that inspire engagement
Pinterest Contests are especially successful in the holiday
season, as money is tight and people will take any opportunity to
save (or win)
Try a recurring contest, in which a smaller prize is given away
each day for 12 days.
Focus it around the holidays, with either the prize being
holiday-related, or the theme.
Inspire comments by asking questions or asserting your own
Be pro-active during the Holidays by
commenting and responding to comments you receive. People like
interaction during the festive season
Comments increase the visibility of your Pins - which increases
Segment your Gifts7
Creating more boards is Pinterest best practice as it increases
the reach of your brand
Keep your main (during the holidays, your holiday-related)
boards above the Pinterest fold
Get creative with your board names and themes. Try to get beyond
gifts for him or gifts for her
Use Rich Pins
Rich Pins have an 82% higher re-pin rate than normal pins
Product pins include more business links, the price,
availability, and where you can purchase the item.
With repins, youre going to get more people seeing more of your
products on Pinterest, with the information you want to communicate
most right there.
(This, by the way, is the coolest thing ever made)
Focus on creativity this holiday season to stand out from other
Everybodys pushing their products, find a way to push the
happiness your products will cause, or the problem theyll solve
Dont be afraid to promote products, or pictures, that arent your
own. Keeping your brand active and awesome on Pinterest is more
important than pushing a product every couple hours
Ask questions in your pin descriptions, to inspire people to
comment and engage
Comments increase virality and also increase the chance of more
people commenting and pinning themselves
People like interaction during the holidays, and they like
brands that come across as personable and human. This is also why
you need to respond comments as well as inspire them.
Get the Family Involved
Getting the family involved is a great way to make your brand
relatable and appealing
Try children-oriented craft ideas, pictures with festive
This is another instance of how important it is to put the
social in social media during the holidays
Include a CTA12
Test out a CTA in your pin description
Try Click for more details or Click through to learn more
Test this for yourself to see if it improves your Pinterest
engagement. It results in huge virality and participation increases
on Facebook and Twitter so its worth a shot!
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