Welcome to today’s webinar!

Holiday Tips from Trustpilot

Snapshot of the2016 holiday season

Consumers spent $83 billion online during the 2015 holiday season,12.7% more than they spent in 2014.

12.7%+

Source: Adobe Digital Index, 2015

According to UK retail giant John Lewis, “Christmas” is the most popular search item on their website starting on September 3.

September

Source: John Lewis, 2014

3

90% of consumers believe an online review is more important than getting input from a salesperson when holiday shopping.90%

Source: Adweek, 2015

Key dates

● Thanksgiving (November 24)● Black Friday (November 25)● Cyber Monday (November 28)● Giving Tuesday (November 29)● Green Monday (December 12)● Christmas (December 25)● Boxing day (December 26)

Source: Adobe Digital Index, 2015

How to use reviews to drive sales (and reinforce trust!) this

holiday season

Social Media

Source: Kissmetrics, 2015* // Adobe Digital Index, 2015 **

I want to use social media to help drive traffic

and reinforce trust in my brand this

holiday season. 72% of adults who have the Internet use social media

sites.*

65% of shoppers use social media to find the

perfect gift. **

72% of adults who have the Internet use social media

sites.*

65% of shoppers use social media to find the

perfect gift. **

Boost social media efforts with online reviewsDrive traffic by reinforcing trust in your brand by sharing customer feedback on social media:

➔ Facebook app◆ Increase customer confidence by

showing reviews on your Facebook page

➔ One click social media sharing◆ Share reviews on your

Facebook, Twitter and Google+ profiles

➔ Hootsuite◆ Automate, schedule, and

promote your customer reviews across multiple social networks

Shopping cart abandonment

Source: Business Insider, 2015

Approximately $4 trillion worth of merchandise will be

abandoned in online shopping carts during the

holidays.

December is prime time for cart

abandonment! I want to ensure my customers come back to make a final purchase.

Reduce shopping cart abandonment with online reviews

➔ Improve ROI with retargeting display campaigns featuring Trustpilot validation

➔ Use our Marketing assets for the tools and inspiration to get started!

Increase in CTR of

41%, 66% & 7% for Trustpilot

ad from A/B split test

45% + CTR for

Trustpilot ad from A/B split

test

Organic Search

Source: Custora, 2016 *

Search ruled holiday

shopping in 2015,

claiming a combined

total of 39.2% of orders, organic search

comprising of 21.5%*

I want to rank higher on

Google search to increase my CTR and drive more sales this holiday season.

The importance of online reviews for organic search

Source: MOZ, Local Search Ranking Survey, 2015*

● Online reviews are thought to make up 10% of how Google and other search engines decide to rank search results.*

● Service reviews help consumers decide who to buy from, while product reviews help consumers choose what to buy.

User generated content from reviews help you get your site appear higher in search results

Service review

Product review

Boost organic search with your Trustpilot profile

➔ The power of simply having a Trustpilot profile!◆ Google loves rich content, and

simply having a profile complements your organic search efforts

◆ Don’t forget to provide as much information on your profile page as possible

● Check out our how-to guide to customise your public profile

Boost organic search with Product Reviews➔ Improve organic

rankings with content that is...

● Relevant & keyword-rich ● Engaging & user-generated ● Fresh & consistently-updated

➔ Improve organic click throughs with stand-out search results featuring Rich Snippets ★★★★★

Up to 30%

increased CTR!

The quickest way to get started: The SEO TrustBox● Our SEO TrustBox takes minutes to set up

● No developer needed● Unique product, no competitors offer this simplicity!

○ Learn all about the SEO TrustBox

Boost on-site

conversions too!

Paid Search

Source: KissMetrics, 2015

Many of my competitors are willing to spend

extra money during the holidays on paid search. I want to stand out

this year. Ad impressions

typically increase 50%

during the holiday

season, Click-through rates

rise 100%, and

conversion rates go up

60%

Boost paid search with Google Seller Ratings for Service Reviews

◆ Seller ratings help you earn more qualified leads and increase your ad performance

◆ Adding gold stars to your AdWords increases click-through rates which can improve quality score and decrease cost-per-click

● Find more information on Google Seller ratings new guidelines here

Source: Google Internal Data

Increase CTR by

17% average!

Boost paid search with Product Listing Ads for Product Reviews

➔ Increase CTR up to 15% by featuring rich snippets from your Product reviews in Google Product Listing Ads

◆ Read all about Product listing ads here

Up to 15% CTR

increase!

Source: Google Internal Data

Product Reviews also reinforce TRUST … and thus, reduce returns!

The color is so much brighter

in person!Fit is a bit tight…order one size up!

➔ 12x more consumers trust Product Reviews than manufacturer descriptions!

Keeping the momentum going into 2017...

3 tips to keep the momentum going into 2017● Don’t forget to actively respond

to customer reviews -- before, during and after the holidays

●Use intelligence from the Analytics dashboard on your Business Tool to garner actionable insights for your business

●After the holidays, export lists of happy and unhappy customers to reach out and/or target them with special offers or incentives

Questions?● If you want to get started with Product Reviews or have any other

questions, reach out to us at webinars@trustpilot.com or your Customer Success Manager