Martin Anthony A. Villa, MDMBAH 8

June 20, 2010

1www.myvaricosevein.com

1. _____________consists of group of customers who share a similar set of needs and wants.

a)Segment marketingb)Niche marketingc)Individual marketingd)Local marketing

2. _____________measures the strength of consumers psychological commitment to brands and their openness to change.

a)Conversion modelb)Buyer- readiness stagec)Decision roled)Behavior variable

3. Four groups of marketer based on brand loyalty status except:

a) Hard core loyalsb) Soft core loyalsc) Split loyalsd) Shifters

4. In the VALS network, the following are higher resources except:

a)Innovatorsb)Thinkersc)Experienced)Survivors

5. Which of the statement is true about Micromarketing?

a)Niche marketing is a more narrowly defined customer group seeking a distinctive mix of benefit.

b) Mass marketing engages in mass production, mass distribution and mass promotion.

c) Local marketing is the ultimate level of segmentation.

d) Globalization and internet have made mass marketing feasible.

6. Which of the statement is false?a) Megamarketing is the strategic coordination of

economics, psychological, political and public relation skills to gain the cooperation of a number of parties in order to enter a given market.

b) Psycholographic segmentation is the science and demographics to better understand consumers.

c) Demographic segmentation divides the market basis of variables such as age, sex, income, occupation, education and other.

d)Geographic segmentation divides the market based on location and race.

7. Loyalty status is an example of …?a)Behavioral segmentationb)Psychographic segmentationc) Geographic segmentationd)Demographic segmentation

8. Social status is an example of …?a)Behavioral segmentationb)Psychographic segmentationc) Geographic segmentationd)Demographic segmentation

9. Customerization is an example of …?

a)Segment marketingb)Niche marketingc) Local marketingd)Mass marketinge)Individual marketing

10. Coca cola is an example of this specialization since they target all consumer groups with all the products they need.

a)Selective specialization b)Product specializationc) Market specialization d)Full market coverage

Martin Anthony A. Villa, MDMBAH 8

June 20, 2010

12www.myvaricosevein.com