TOP 10 Learning Questions for

(Designing and Managing Integrated

Marketing Communications)

Chapter 17 Jesus B. Acantilado,

MD,DPPS Date: May 21,2010

Marketing communications is

A. To mis-inform the companyB. to promote the employeesC. To promote the old products of the

companyD. To inform, persuades the people or the

consumer

2

Marketing communications

A. Limits to the small group of people onlyB. Promotes the high income products of

the company.C. Voice of the companyD. Is one of the duty of an HR in a

company

3

True about marketing communications except

A. InformsB. PersuadesC. Reminds consumersD. Uses the doctors to market the

products

4

The following are part of the 8 modes of marketing communications except

A. BudgetB. AdvertisingC. Sales promotionD. Event / experiences

5

Which of the following is true?

A. Direct marketing uses brochures, booklets etc.

B. Budget is part of the 8 modes of communications

C. Person selling uses on-line marketingD. Advertising is one of the 8 modes of

communication

6

Which of the following is false?

A. Advertising is a requirement of an effective communications

B. In marketing communications, budget must be affordable

C. Comparative parity as part of budget communications

D. Communications channels includes personal communications

7

Use of newspaper to inform the public is an example of ;

a. Advertisingb. Telemarketingc. Person-person communicationsd. All of the above

8

Round table discussion used by pharmaceutical company is a form of;

A. Direct marketingB. Non-personal communications channelC. Personal communications channelD. On-line marketing

9

Referral from a neighbor or office mates is an example of ;

A. Interactive marketingB. Direct marketingC. AdvertisingD. Word of mouth

10

Part of the budget of marketing communications

A. Use of email as a means of affordable budget

B. Use of TV for advertisingC. 50% of percentage sales is used in

marketingD. Needs no competitive pricing

11

Answers to TOP 10 Learning Questions for chapter 17

(Designing and Managing Integrated

Marketing Communications)

Chapter 17 Jesus B. Acantilado, MD,

DPPS Date: May 21,2010

Marketing communications is

A. To mis-inform the companyB. to promote the employeesC. To promote the old products of the

companyD. To inform, persuades the people or the

consumer

13

Marketing communications

A. Limits to the small group of people onlyB. Promotes the high income products of

the company.C. Voice of the companyD. Is one of the duty of an HR in a

company

14

True about marketing communications except

A. InformsB. PersuadesC. Reminds consumersD. Uses the doctors to market the

products

15

The following are part of the 8 modes of marketing communications except

A. Budget

A. AdvertisingB. Sales promotionC. Event / experiences

16

Which of the following is true?

A. Direct marketing uses brochures, booklets etc.

B. Budget is part of the 8 modes of communications

C. Person selling uses on-line marketingD. Advertising is one of the 8 modes of

communication

17

Which of the following is false?

A. Advertising is a requirement of an effective communications

B. In marketing communications, budget must be affordable

C. Comparative parity as part of budget communications

D. Communications channels includes personal communications

18

Use of newspaper to inform the public is an example of ;

a. Advertisingb. Telemarketingc. Person-person communicationsd. All of the above

19

Round table discussion used by pharmaceutical company is a form of;

A. Direct marketingB. Non-personal communications channelC. Personal communications channelD. On-line marketing

20

Part of the budget of marketing communications

A. Use of email as a means of affordable budget

B. Use of TV for advertisingC. 50% of percentage sales is used in

marketingD. Needs no competitive pricing

21

Referral from a neighbor or office mates is an example of ;

A. Interactive marketingB. Direct marketingC. AdvertisingD. Word of mouth

22

TOP 10 Learning Questions for

(Designing and Managing Integrated

Marketing Communications)

Chapter 17 Jesus B. Acantilado,

MD,DPPS Date: May 21,2010