10 guidelines for online video marketing

10 Guidelines for Online Video Marketing

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http://www.cinimage.org/

Online video marketing has gained a lot of traction since YouTube and social media made it easy to produce and share online videos.

The other technology developments that have driven the momentum include the increased speed of internet connections with broadband and also smart phones allowing video viewing anytime, anywhere.

According to research by Forrester, videos are 50 times more likely to rank on the first page of Google than static text pages alone.

In order to gain visibility on the Internet, online video production is considered to be one of the best options. Making videos and then posting them online to be viewed by the world doesn’t have to be expensive.


#1. Provide education



Videos provide a great way to educate your potential customers about your products and services. Provide the features and benefits in the video. This can create credibility remove objections and drive sales. Online stores can use this to increase their shopping cart conversion rates.



Google Loves Your Videos



One of the biggest benefits of hosting your corporate videos online is the tremendous potential for ranking high in search engines - specifically Google.

Let's face it, these days having a strong Google search ranking is a cornerstone of just about any business, so making sure that you tap into the potential of SEO/SEM through your video content is paramount.

Since its acquisition of YouTube, Google's algorithms favor video content as they are well aware that many users now get their information from videos -not just text based websites. Climbing the search rank ladder with your corporate video is no different than running a text based ad campaign. It all comes down to using the right key words in the title of your video, and making sure your keyword choices are in harmony with the rest of your website. You would be shocked at how many hits your site will get as a result of clicks that come directing from you YouTube content.



#2. Answer the questions



When a video is related to a particular product or service there are many questions the viewers may want to ask. One can make short 2 to 3 minute video clips, which would answer the top 5-10 questions.



#3. Review a product



Provide an in depth product review. In the video, you can dive deep and take a detailed review of the product. This can then be embedded in a blog, website or you e-commerce site.



#4. Grow a list



If you have a business organization, building a list of prospective clients is key. Provide a premium video for your prospective clients that they can only view by providing you their name, phone number and email address.



#5. Create video case studies



Produce video case studies which showcase the results you have achieved. This will build credibility with prospective clients. You can also make a video on a case study of a customer who did not follow your strategy or methods that didn’t work and provides lessons on what not to do. Another idea is to read testimonials provided by satisfied clients.



#6. Narrate a story



Narrate a story in your video. People will remember a story much more easily rather than some dull facts and figures. Often there is a great story behind how your business started and grew. Create a video that shows that journey.



#7: Demystify the myths



In a video, you can talk about the top 3 myths in your industry. Provide examples and instances that debunk the myths.



#8. Take viewers behind the scenes



Often customers see organizations as faceless corporations. A behind the scenes video can humanize the brand. People buy from people and revealing the mysteries of how a product is made and the people involved can be intriguing to many viewers and prospective clients. This will help in gaining the attention of more viewers.



#9. Ask questions



You can ask some questions to create conversation and facilitate viewer engagement. Ask the viewers to leave their reply in the comments section.



#10. Supplementary video opportunities



There are many other options to make a video. Make use of other screen captures, keynotes, slideshows and also Power Point slides.


Article Credits: http://www.jeffbullas.com/2013/08/09/10-key-tips-for-online-video-marketing/


Cinimage Studios



Cinimage Studios is a contemporary film making studio in Bangalore that produces a variety of personalized experiences across different video platforms.

Contact us if you are need original, creative films within short turnaround times. Reach us at [email protected]. Call us at +91 – 9849203402.



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10 guidelines for online video marketing