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U.S. based startup developing a software-hardware product for real-time location services.
Enabling better operations, new revenues and happier visitors for the commercial venues like shopping malls, expo centers, entertainment centers, airports etc.
Locations: Kyiv, Tel Aviv, Warsaw, New York.
Highly skilled software and hardware engineers, product
managers, marketers etc.
30+ people and growing
for mobile proximity marketing, location analytics, location-based safety and security.
B2B and B2C applications
Founded in September, 2014 by experts in software engineering
and product marketing.
Founded in Sep 2014
Who we are
Location analytics,proximity marketing
Key solutions
Retail, Smart City, HoReCa, Advertising
Vertical markets
B2B (90%), B2C (10%),scalable model via regional
partners and SaaS
Business Model
$1.2MSeed investments
Developing products for location services
IoT startup
September 2014, first ideas - October 2013
Foundation
34+
Team
Kyiv, Tel-Aviv, Dubai, London, New York
Geography
Company intro
Retail trends
15%lost revenues as
consumers couldn’t find
what they needed.
Gartner
6-10% in 201550% in 2020
Deloitte
Physical sales influenced
by mobile marketing:
Gartner
Omni-channel shoppers buy
15-30% more than others.
2
Retail trends
Shoppers who interact with
more than one channel
spend 36% more than
those who interact with a
single channel.
Bazaarvoice
U.S. Mobile advertising spend
eMarketer BIA/Kelsey
Location-based mobile
advertising spend
2014 20142015 2015
$19,15B
$4.27B
$30,45B
$6,58B
Wireless sniffing without apps
Wi-FiBLE
iBeacon
BLE
UWB
BLE
UWB
Smart Wristband Devices BLE / UWB Tracking Bracelets
PowerBeacon
CVO Portal
Inventory & EquipmentShopping Carts Employee Badges Belt clips
Eddystone Mobile appsMobile Web
50% off
Connected Venue Operator (CVO) Portal
is the main interface to all features of the Leantegra platform
Real-time Tracking including people
and asset movement
Proximity Marketingengaging with nearby visitors
Location Analytics foot traffic
metrics
Remote Managementdevice network control
and monitoring
{x; y}
Wireless gateway to multiple Things
Wearables
Location Tags
Smart-phones
The product
Retail example
11
Hardware
PowerMote BLEBattery-powered location tag based on BLE , iBeacon and Eddystone
LoS signal coverage
with up to 50 meters
Changeable battery with
up to 3 years of life
50 M
BLE GATT protocol for the remote
configuration by PowerBeacon
PowerMote UWBBattery-powered location tag based on Ultra-Wideband (3.5-6.5 GHz)
Changeable battery with
up to 1.5 years of life
Custom UWB protocol for
the remote configuration by PowerBeacon
LoS signal coverage with up
to 300 meters
300 M
Multi-protocol wireless gateway for location analytics and content services: Wi-Fi, Bluetooth, UWB.
PowerBeacon
Key technologies
• Wi-Fi RTLS
• Bluetooth RTLS
• UWB RTLS
• iBeacon
• Eddystone
• Hardware
• Firmware
• Network Planning and Provisioning
• Remote Monitoring and FW Upgrade
• Big Data Storage
• Aggregation Pipelines
• Business Metrics
• Web UI
• BI Tools (Tableau)
• CMS
• Mobile SDK
• WebRTLS
• API
Wireless Location Technologies IoT Device Networks Big Data Analytics Content Delivery
1 2 3 4
Cloud platform: PaaS, SaaS
Cloud platform: PaaS, SaaS
Connected Venue Operator Portal
The web interface to all information and
administration features of the Leantegra platform. It
shows the following information:
Location popularity
Number of visitors and passersby per zone
New and returned visitors
Dwell time of visitors, passersby
Storefront Potential
Storefront Conversion
Bounce Rate
Connection types (Wi-FI, Bluetooth, etc)
Device vendor (iPhone, Samsung, etc)
OS type (iOS, Android, etc)
Location Oriented Data
USER-ORIENTED DATAintegrations with 3rd party platforms required
Additional contextPage visits | Polls and surveys | Mobile UX behavior | ...
Demographics data Collected from signup / singin
Name | Age | Sex | ...
Visitor activityRTLS solutions
Locations Visited | Dwell time | Visitors, Passersby | New, Returned | Products and services viewed | ...
Mobile Device detailsWi-Fi / Bluetooth sniffing
MAC Wi-Fi | MAC Bluetooth | OS type | Manufacturer | Model | Cookies | ...
Payment detailsIntegrations required
Products bought | Payment mechanisms | Discounts provided | ...
+
FMCG Display Analytics
Provided with the help of Leantegra’s CVO Portal
Busiest Day:
Busiest Hour:
Avg. Dwell time:
Friday, Nov 6 - 3000 visitors
6-7 PM - 507 visitors
20 sec
Ariel conversions
3000
350
117
28
Store footfall
Washing powder aisle
Brand footfall
Conversions to sale
Category Conversions
3000
350
98
16
Store footfall
Washing powder aisle
Average per category
Conversions to sale
Mobile App Proximity
Key wireless technologies involved:
EddystoneiBeacon
Leantegra’s solutions also allow to engage with venue
visitors via installed mobile apps.
Mobile app proximity allows to detect smartphones
with high location accuracy and push messages
depending on their location.
For instance, shoppers will see latest offers, news
from the nearest retail store or drivers will get
navigation in parking lot and opportunity to pay for the
place they have parked their car.
Mobile Web Proximity
Key wireless technology involved: Wi-FI Wi-Fi
Leantegra’s WebRTLS allows to engage with venue visitors immediately, when they’re connecting to Wi-Fi access points.
After connecting to Internet, mobile devices receive contextual information via mobile web, which is called WebRTLS.
WebRTLS is a handy tool for venue visitors to receive useful information without the need of having pre-installed mobile apps.
Scenarios
Retail and R C Location analytics
• Location-based data: dwell time, popular zones, new
and returned visitors, zone conversions
• FMCG analytics
• A/B testing for offline marketing campaigns
• Shopping cart tracking and analytics
• Personnel and asset analytics
• Location-based marketing campaigns: promo, coupons,
mobile loyalty
• Offline to online retargeting: “location as a cookie”
• Location-aware menu ordering (restaurants)
• Indoor navigation and search
Proximity marketing
Scenarios
Smart City and Outdoor AdvertisingLocation analytics
• City traffic monitoring: vehicles, pedestrians
• Public transportation: bus/train station analytics
• Outdoor billboard analytics
• Municipal staff analytics
• High-street shopping areas monitoring
• Smart parking: contextual payments, navigation
• Public transportation: interactive media channels
• City guidance and infotainment
• Billboard retargeting and push notifications
Proximity marketing
Indoor navigation via mobile web
Smart parking via mobile app and iBeacon technology
Proximity marketing in retail stores
User Interaction Samples
Business Model
Network Installation Platform Operations Solution-as-a-Service (XaaS)
One-time fees Recurring fees Recurring or one-time fees
Equipment Sales:Upfront or Lease
PaaS Subscriptions:Device per month
Campaigns-as-a-Service:CPM, CPC, CPA
Analytics-as-a-Service:Data Reports
Customizations and Mobile Apps
Installation and maintenance: - Regional partners - Commissions are included
Costs: - Cloud infrastructure (Amazon AWS) - Cloud NOC and SLA
Step Step Step
$ $ $
39
UkraineLeantegra R&D OfficeV. Vasylkivska St. 72, floor #10
03150 Kiev, Ukraine
Val Chekalkin:
Leantegra Wireless Labs
Moskovsky Ave. 21, floor #3
04073 Kiev, Ukraine
Alex Ovcharuk:
United StatesLeantegra U.S. (Sales Office)6120 Buchanan Place,
West New York, NJ 07093
Antonio Gines:
IsraelLeantegra Israel (Sales Office)49 Yehuda Hayamit st.
Tel Aviv - Yaffo 6813451
Sales Representative
Raviv Itzhaky:
PolandLeantegra Sales OfficeAIP przy Politechnice Warszawskiej
ul. Noakowskiego 18/20 - kl.
C 00-668 Warszawa
Konstantin Nuzhnenko:
United Kingdom Sales Representative Chris Gare:
CanadaSales Representative Denis Mishin:
www.leantegra.com
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