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U.S. based startup developing a software-hardware product for real-time location services.

Enabling better operations, new revenues and happier visitors for the commercial venues like shopping malls, expo centers, entertainment centers, airports etc.

Locations: Kyiv, Tel Aviv, Warsaw, New York.

Highly skilled software and hardware engineers, product

managers, marketers etc.

30+ people and growing

for mobile proximity marketing, location analytics, location-based safety and security.

B2B and B2C applications

Founded in September, 2014 by experts in software engineering

and product marketing.

Founded in Sep 2014

Who we are

Location analytics,proximity marketing

Key solutions

Retail, Smart City, HoReCa, Advertising

Vertical markets

B2B (90%), B2C (10%),scalable model via regional

partners and SaaS

Business Model

$1.2MSeed investments

Developing products for location services

IoT startup

September 2014, first ideas - October 2013

Foundation

34+

Team

Kyiv, Tel-Aviv, Dubai, London, New York

Geography

Company intro

Retail trends

15%lost revenues as

consumers couldn’t find

what they needed.

Gartner

6-10% in 201550% in 2020

Deloitte

Physical sales influenced

by mobile marketing:

Gartner

Omni-channel shoppers buy

15-30% more than others.

2

Retail trends

Shoppers who interact with

more than one channel

spend 36% more than

those who interact with a

single channel.

Bazaarvoice

U.S. Mobile advertising spend

eMarketer BIA/Kelsey

Location-based mobile

advertising spend

2014 20142015 2015

$19,15B

$4.27B

$30,45B

$6,58B

Wireless sniffing without apps

Wi-FiBLE

iBeacon

BLE

UWB

BLE

UWB

Smart Wristband Devices BLE / UWB Tracking Bracelets

PowerBeacon

CVO Portal

Inventory & EquipmentShopping Carts Employee Badges Belt clips

Eddystone Mobile appsMobile Web

50% off

Connected Venue Operator (CVO) Portal

is the main interface to all features of the Leantegra platform

Real-time Tracking including people

and asset movement

Proximity Marketingengaging with nearby visitors

Location Analytics foot traffic

metrics

Remote Managementdevice network control

and monitoring

{x; y}

Wireless gateway to multiple Things

Wearables

Location Tags

Smart-phones

The product

Retail example

11

Hardware

PowerMote BLEBattery-powered location tag based on BLE , iBeacon and Eddystone

LoS signal coverage

with up to 50 meters

Changeable battery with

up to 3 years of life

50 M

BLE GATT protocol for the remote

configuration by PowerBeacon

PowerMote UWBBattery-powered location tag based on Ultra-Wideband (3.5-6.5 GHz)

Changeable battery with

up to 1.5 years of life

Custom UWB protocol for

the remote configuration by PowerBeacon

LoS signal coverage with up

to 300 meters

300 M

Multi-protocol wireless gateway for location analytics and content services: Wi-Fi, Bluetooth, UWB.

PowerBeacon

Key technologies

• Wi-Fi RTLS

• Bluetooth RTLS

• UWB RTLS

• iBeacon

• Eddystone

• Hardware

• Firmware

• Network Planning and Provisioning

• Remote Monitoring and FW Upgrade

• Big Data Storage

• Aggregation Pipelines

• Business Metrics

• Web UI

• BI Tools (Tableau)

• CMS

• Mobile SDK

• WebRTLS

• API

Wireless Location Technologies IoT Device Networks Big Data Analytics Content Delivery

1 2 3 4

Cloud platform: PaaS, SaaS

Cloud platform: PaaS, SaaS

Connected Venue Operator Portal

The web interface to all information and

administration features of the Leantegra platform. It

shows the following information:

Location popularity

Number of visitors and passersby per zone

New and returned visitors

Dwell time of visitors, passersby

Storefront Potential

Storefront Conversion

Bounce Rate

Connection types (Wi-FI, Bluetooth, etc)

Device vendor (iPhone, Samsung, etc)

OS type (iOS, Android, etc)

Location Oriented Data

USER-ORIENTED DATAintegrations with 3rd party platforms required

Additional contextPage visits | Polls and surveys | Mobile UX behavior | ...

Demographics data Collected from signup / singin

Name | Age | Sex | ...

Visitor activityRTLS solutions

Locations Visited | Dwell time | Visitors, Passersby | New, Returned | Products and services viewed | ...

Mobile Device detailsWi-Fi / Bluetooth sniffing

MAC Wi-Fi | MAC Bluetooth | OS type | Manufacturer | Model | Cookies | ...

Payment detailsIntegrations required

Products bought | Payment mechanisms | Discounts provided | ...

+

FMCG Display Analytics

Provided with the help of Leantegra’s CVO Portal

Busiest Day:

Busiest Hour:

Avg. Dwell time:

Friday, Nov 6 - 3000 visitors

6-7 PM - 507 visitors

20 sec

Ariel conversions

3000

350

117

28

Store footfall

Washing powder aisle

Brand footfall

Conversions to sale

Category Conversions

3000

350

98

16

Store footfall

Washing powder aisle

Average per category

Conversions to sale

Mobile App Proximity

Key wireless technologies involved:

EddystoneiBeacon

Leantegra’s solutions also allow to engage with venue

visitors via installed mobile apps.

Mobile app proximity allows to detect smartphones

with high location accuracy and push messages

depending on their location.

For instance, shoppers will see latest offers, news

from the nearest retail store or drivers will get

navigation in parking lot and opportunity to pay for the

place they have parked their car.

Mobile Web Proximity

Key wireless technology involved: Wi-FI Wi-Fi

Leantegra’s WebRTLS allows to engage with venue visitors immediately, when they’re connecting to Wi-Fi access points.

After connecting to Internet, mobile devices receive contextual information via mobile web, which is called WebRTLS.

WebRTLS is a handy tool for venue visitors to receive useful information without the need of having pre-installed mobile apps.

Scenarios

Retail and R C Location analytics

• Location-based data: dwell time, popular zones, new

and returned visitors, zone conversions

• FMCG analytics

• A/B testing for offline marketing campaigns

• Shopping cart tracking and analytics

• Personnel and asset analytics

• Location-based marketing campaigns: promo, coupons,

mobile loyalty

• Offline to online retargeting: “location as a cookie”

• Location-aware menu ordering (restaurants)

• Indoor navigation and search

Proximity marketing

Scenarios

Smart City and Outdoor AdvertisingLocation analytics

• City traffic monitoring: vehicles, pedestrians

• Public transportation: bus/train station analytics

• Outdoor billboard analytics

• Municipal staff analytics

• High-street shopping areas monitoring

• Smart parking: contextual payments, navigation

• Public transportation: interactive media channels

• City guidance and infotainment

• Billboard retargeting and push notifications

Proximity marketing

Indoor navigation via mobile web

Smart parking via mobile app and iBeacon technology

Proximity marketing in retail stores

User Interaction Samples

Business Model

Network Installation Platform Operations Solution-as-a-Service (XaaS)

One-time fees Recurring fees Recurring or one-time fees

Equipment Sales:Upfront or Lease

PaaS Subscriptions:Device per month

Campaigns-as-a-Service:CPM, CPC, CPA

Analytics-as-a-Service:Data Reports

Customizations and Mobile Apps

Installation and maintenance: - Regional partners - Commissions are included

Costs: - Cloud infrastructure (Amazon AWS) - Cloud NOC and SLA

Step Step Step

$ $ $

39

UkraineLeantegra R&D OfficeV. Vasylkivska St. 72, floor #10

03150 Kiev, Ukraine

Val Chekalkin:

val@leantegra.com

Leantegra Wireless Labs

Moskovsky Ave. 21, floor #3

04073 Kiev, Ukraine

Alex Ovcharuk:

alex@leantegra.com

United StatesLeantegra U.S. (Sales Office)6120 Buchanan Place,

West New York, NJ 07093

Antonio Gines:

tony@leantegra.com

IsraelLeantegra Israel (Sales Office)49 Yehuda Hayamit st.

Tel Aviv - Yaffo 6813451

Sales Representative

Raviv Itzhaky:

raviv@leantegra.com

PolandLeantegra Sales OfficeAIP przy Politechnice Warszawskiej

ul. Noakowskiego 18/20 - kl.

C 00-668 Warszawa

Konstantin Nuzhnenko:

konstantin@leantegra.com

United Kingdom Sales Representative Chris Gare:

chris@leantegra.com

CanadaSales Representative Denis Mishin:

denis@leantegra.com

www.leantegra.com

contact@leantegra.com