Mercedes Benz 2016 Auto Expo Press Release

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  • Mercedes-Benz unveils the much awaited global SUV, the dynamic GLC; and the stunning S-Class Cabriolet at the 13th Auto Expo Showcases the epitome of luxury and safety on wheels- the Mercedes-Maybach S 600 Guard

    12 exhilarating models on display at the Mercedes-Benz pavilion

    One of the most vibrant range from the Mercedes-Benz portfolio: the

    beautiful A 200 d to the ultimate off-roader G 500 4X42, to the Mercedes-

    Maybach S 600 Guard

    Presented the SUV without a predecessor in India; the exuberant GLC

    promises to charm the sporty SUV lovers

    Unveiled the elegant S-Class Cabriolet the four-seater beauty emanates

    class and dynamism

    Mercedes-Benz is driven by the philosophy of Winning in 2016 with a spate

    of 12 new products and 10 new dealerships

    New Delhi: Indias largest luxury car maker Mercedes-Benz India today presented a

    glimpse of its Winning products from its global portfolio for the Indian market.

    Mercedes-Benz India unveiled the much awaited dynamic SUV- the GLC; the stunningly

    attractive S-Class Cabriolet and showcased the exquisitely crafted fortress on wheels,

    the Mercedes-Maybach S 600 Guard. Both the global products which do not have a

    predecessor in India, were unveiled by Roland Folger, Managing Director & CEO,

    Mercedes-Benz India

    Unveiling this winning range of products, Roland Folger, Managing Director and

    CEO, Mercedes-Benz India commented, The Auto Expo today has evolved into a

    Press Release

    3th February, 2016

  • global motor show and represents the prowess of the burgeoning Indian auto industry.

    We chose this platform to showcase the best products from our global portfolio for our

    discerning Indian customers, partners and brand enthusiasts. We kick-started 2016 with

    the spirit of Winning and our products showcased indeed promise an exhilarating year

    ahead. We are confident that 2016 will be packed with some of the most stunning

    product introductions, novel brand showcases and other initiatives which will redefine

    the way customers experience luxury in the Indian automotive segment.

    The GLC and the S-Class Cabriolet are two of the most successful global products

    without a predecessor in India and we will be introducing them this year. With these

    introductions we will strengthen two segments which witnessed the highest growth last

    year: the SUV and the Dream Cars. While the GLCs launch will boost our SUV offering

    even further, the S-Class Cabriolets addition will bring in a new dimension to the top-

    end luxury cabriolets in India.

    Auto Expo 2016 Product Showcase:

    GLC

    The highly anticipated GLC was unveiled at the Auto Expo. The GLC is a unique, sporty

    and dynamic SUV which combines the ultimate in driving comfort, with impressive on

    road and off-road capabilities. The design philosophy behind the new GLC essentially

    favours sensual purity and modern aesthetics over the classic off-road look. The

    paradigm shift in the area of design affects not only the outside appearance. The new

    design idiom combines sensual purity with dynamic sportiness and embodies a new

    interpretation of modern luxury. With a Cd value of 0.31, it sets a clear benchmark in

    this segment.

    The new GLC offers the DYNAMIC SELECT handling control system with five driving

    programs as standard. In addition to the ECO, COMFORT, SPORT, SPORT+ and

    INDIVIDUAL settings which are familiar from other models, the new all-rounder is also

  • be equipped with the Off-Road Engineering package. The nine-stage 9G-TRONIC

    automatic transmission also comes as standard for the GLC 300 4MATIC.

    S-Class Cabriolet

    The S-Class Cabriolet is the 6th variant of the current S-Class family and the first open-

    top luxury four-seater from Mercedes-Benz since 1971. The S-Class Cabriolet

    symbolizes Mercedes-Benzs passion for creating individual and timeless exclusive

    mobility for customers. The V8 engine of the S 500 Cabrio has an output of 335 kW

    (455 hp). The displacement stands at 4663 cc and the engine produces peak torque of

    700 Nm from 1800 rpm. The S-Class Cabriolet is fitted as standard with the full-support

    AIRMATIC semi-active air suspension featuring infinitely variable damping control.

    Innovative solutions such as the luggage compartment bulkhead made of aluminium

    and magnesium as well as the aluminium rear floor also lower the body shell weight to

    the level of the S-Class Coup. The S-Class Cabriolet has a host of safety features. The

    standard-fit roll-over protection system behind the rear head restraints features

    pyrotechnic initiation of the actuators for the first time, in addition to which the roll bars

    themselves are moved into position by a gas generator. The multilayer, taut soft top

    underscores the vehicle's class when closed. The switch in the centre console can be

    used to open and close the soft top while on the move up to a speed of 60 km/h.

    Opening and closing take around 20 seconds.

    Mercedes-Maybach S 600 Guard: Highest level of comfort and protection

    The Mercedes-Maybach S 600 Guard combines a host of superlatives. As a special-

    protection vehicle, the perfection and exclusivity of the S-Class and the modern luxury

    of Maybach, meet the highest standards creating a room for invincible personal safety.

    In the most critical scenarios with amounts of explosives that are far higher than those

    in standard tests, even with HG85 in the area of the roof and floor, the Mercedes-

    Maybach S 600 Guard remains on the ground and offers the best possible resistance. It

    is also resistant to blasts from the side with explosive fragmentation charges. Even

    under fire, the vehicle with the highest possible rating for protection against ballistics,

  • VR9, shows no weakness and offers the best-possible protection even against threats

    from the Dragunov sniper rifle.

    The exterior of Mercedes-Maybach S 600 exudes prestigious exclusivity at the first

    glance. Choice of exclusive materials, a lavish scope of equipment and a host of

    customisation options ensures the interiors of this sedan meet the highest standards of

    the most demanding customers all over the world. The concept of complete protection

    has been further advanced and a host of protective components has already been

    integrated, as a comprehensive system in the vehicle development and body shell

    construction phases. The continuous underbody armour under the entire passenger

    compartment is part of the specification of this vehicle as well a unique selling

    proposition of the Mercedes-Benz Guard vehicles. The early integration of the protective

    components means that the appearance of the Mercedes-Maybach S 600 Guard

    remains virtually unchanged inside and out. There are no compromises on the

    Mercedes-Maybach S 600 Guards exclusive appeal, sense of space and freedom of

    movement.

    Mercedes-Benz Financial Services:

    Mercedes-Benz Financial Services offers a comprehensive range of automotive

    financial services. The products range from leasing and financing and offers financial

    services for dealerships, commercial fleet management, insurance solutions and

    banking services. The carefully created financial programmes assist customers in

    making their automotive dreams come true. The Mercedes-Benz Financial Services

    support the Daimler Groups vehicle sales and promote customer and dealer loyalty

    considerably. Customers and auto enthusiasts visiting Mercedes-Benz pavilion during

    Auto Expo will be able to interact with the Daimler Financial Services consultants to

    seek more information about the various value-added financial programmes or to clarify

    doubts on flexible financing and high-end equipment packages. Customers will also be

    able to close financial transactions for their favorite Three Pointed Star at the Auto Expo

    itself.

  • 13th Auto Expo product showcase from Mercedes-Benz:

    1. A 200 d

    2. GLA 200 d

    3. AMG CLA 45

    4. GLC 300 4MATIC

    5. GLE Coupe 450 AMG

    6. G 500 4x42

    7. GL 350 CDI

    8. C 220 d

    9. Mercedes-Maybach S600 Guard

    10. S 500 Cabriolet

    11. AMG GT S

    12. F1 W04 Hybrid AMG Petronas

    ###

    Press Contacts: Mercedes-Benz India: Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | + 91 98508 36477 Reuben George | reuben.george@daimler.com | + 91 98239 69057 Vignesh Shankar | vignesh.shankar@daimler.com | + 91 99305 50024 Mitra Joshi | mjoshi@perfectrelations.com | + 91 99691 53545 Dhirendra Negi |dnegi@perfectrelations.com | +91 98186 28093

    About Mercedes-Benz India:

    Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts

    of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in

    2009, Mercedes-Benz Indias world class production facility is spread over 100 acres in Chakan near

    Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded

    production facility located in the same premises. The production facility now carries an investment of INR

    1000+ crores and has the largest installed production capacity for any luxury car maker in India.

    Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-

    Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built

    imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coup, and

    mailto:shekhar.daschowdhury@daimler.commailto:%7Cdnegi@perfectrelations.com

  • the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-

    roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the

    AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG

    S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S.

    Given Mercedes-Benzs continuous success in India across myriad spectrum of sales, network,

    operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite

    emerging market challenges.

    Winning with Mercedes-Benz philosophy is also derived from the unrivalled success created by the

    Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,

    Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are winning in

    nature and will further underline the brands strong customer centric approach. In 2016, Mercedes-Benz

    began its winning motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of

    the year. The company has also been ranked number one in the J.D. Power Customer Service Index

    2015, among the luxury brands for the second year in a row.

    Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan

    December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the

    third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is also emerging as

    the most awarded luxury car brand in India. The brand has won as many as 18 prestigious automotive

    awards conferred by different media houses across India, the highest won by any luxury automotive

    brand in India this year.