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Justin Ryan Thomas Honda IMC Campaign
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This presentation contains a full 2.5 year Integrated Marketing Campaign, created for Honda’s VP of Marketing, Steve Center. VISIT JThomasIMC.com Today! My Sections: Mission, Technology, SWOT, Comm & MKTG Objecives, Primary Research, Big Idea, Media & Creative Strategy (Print, Internet, Paid Media, Cause Marketing, Media Schedule, Metrics, Conclusion
Text of Justin Ryan Thomas Honda IMC Campaign Cline Chevalier Kimberly Guzman Stephen Hattersley Edwardson Lim Shenna Huynh Justin Thomas SDSU IMC Consulting Situation Analysis Introduction Comm. Strategy Execution Communications Objectives Honda Motor Co. Is one of the largest vehicle manufacturers in the world Specialize in developing automobiles, motorcycles, and engines for other products The company operates primarily in Japan and North America Honda sells on average about 1.2 million cars in he US alone each year Honda Motor Co. Is one of the largest vehicle manufacturers in the world Specialize in developing automobiles, motorcycles, and engines for other products The company operates primarily in Japan and North America Honda sells on average about 1.2 million cars in he US alone each year Honda Motor Co. Is one of the largest vehicle manufacturers in the world Specialize in developing automobiles, motorcycles, and engines for other products The company operates primarily in Japan and North America Honda sells on average about 1.2 million cars in he US alone each year Honda Motor Co. Is one of the largest vehicle manufacturers in the world Specialize in developing automobiles, motorcycles, and engines for other products The company operates primarily in Japan and North America Honda sells 1.2 million cars in the US alone each year, on average Situation Analysis Introduction Comm. Strategy Execution Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Technology Situation Analysis Introduction Comm. Strategy Execution Company Values Situation Analysis Introduction Comm. Strategy Execution Demographics Situation Analysis Introduction Comm. Strategy Execution Honda is the 6th largest car manufacturer in the world Main competitors include: Situation Analysis Introduction Comm. Strategy Execution Government and compliance Government and compliance Government and compliance Global Financial Crisis of 2008 Automotive Industry Crisis 2008-2010 Global Financial Crisis of 2008 Automotive Industry Crisis 2008-2010 Global Financial Crisis of 2008 Automotive Industry Crisis 2008-2010 Government bailouts for General Motors and Chrysler Cash for Clunkers Car Allowance Rebate System 690,114 dealer transactions with Honda accounting for 13.0% of sales #2 Selling Car Honda Civic Led to gain in market share for Japanese and European manufacturers at the expense of American car makers Government bailouts for General Motors and Chrysler Cash for Clunkers Car Allowance Rebate System 690,114 dealer transactions with Honda accounting for 13.0% of sales #2 Selling Car Honda Civic Led to gain in market share for Japanese and European manufacturers at the expense of American car makers Government bailouts for General Motors and Chrysler Cash for Clunkers Car Allowance Rebate System 690,114 dealer transactions with Honda accounting for 13.0% of sales. #2 Selling Car Honda Civic Led to gain in market share for Japanese and European manufacturers at the expense of American car makers Shift towards more economical, fuel efficient vehicles due to: Increased environmental awareness Green movement encouraging more fuel efficient transportation Alternative transportation (bikes, skateboards, etc.) Most viable solution is the invention of the Hybrid Shift towards more economical, fuel efficient vehicles due to: Frequently high gas prices Increased environmental awareness Green movement encouraging more fuel efficient transportation Alternative transportation (bikes, skateboards, etc.) Most viable solution; increasing use of the hybrid engine SWOT Analysis Situation Analysis Introduction Comm. Strategy Execution SWOT Analysis Situation Analysis Introduction Comm. Strategy Execution SWOT Analysis Situation Analysis Introduction Comm. Strategy Execution SWOT Analysis Situation Analysis Introduction Comm. Strategy Execution Communication Strategy Situati 
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