How to DOUBLE your internet car sales

© Josh Gwin, MBAPresident, Redline Digital Consulting

josh@redlinhd.com

About Josh• Previously Director of Marketing for the largest

automotive group in Louisiana – 13 stores. • Managed 21 websites and 11 Facebook pages

with over 40,022 total fans.• President, Redline Digital www.redlinehd.com • Automotive Digital Marketing Consultant• Contact me at josh@redlinehd.com

Brands I’ve Worked With:

• Step 1: Learn where customers are clicking on YOUR website.

• Step 2: Improve your website = generate more leads

Tip #1: Heat Map Your Automotive Website

What would you change on this website?

• How: Grab customer’s attention with a pop-up lead form that offers incentive.

• This added 5+/month from each website. • Example on the next slide…

Tip #2: Incentivize Your Customers to

Come In.

Give customers an incentive to come in

Tip #3: Use a “one-page” finance

application• How we tripled our leads from finance applications.• Contact me at josh@redlinehd.com for which one I

recommend.

You will triple your leads by switching to a “one-page” finance app.

• Give your customers a value on their trade….they submit their lead information to you!

• Second highest converting lead source.

Tip #4: Add a trade-in evaluation lead form

• In addition to Google, Yahoo, and Bing, there are over 50 additional sites that your business can appear.

• Most dealers aren’t listed correctly on these sites…you will miss customers you should be getting.

Tip #5: Make sure your dealership is listed on all

search sites.

What if your customers Can’t Find You?

Business listing that loses customers…

**No website, monthly specials or pictures.

Business listing that gets customers…

• Your dealership contact info should be everywhere customers look.

Tip #6: Add your dealership contact info to all your social media

graphics

• You can add finance apps, trade-in forms, and lead coupons on your Facebook page.

Tip #7: Get leads from social media

100+ leads in one month from Facebook

• This is one of the most cost-effective sources of leads you can get.

• Check out an example of an offer I did on the next slide.

Tip #8: Use Facebook Offers to Get Leads

• If you only try to sell customers, they will unsubscribe from your email list

Tip #9: Email Marketing – Make sure you offer your customers

something they want.

Give your customers a reason to open your email and submit a lead.

Contact:

Josh Gwin, MBAFounder, Redline Digital Consulting

josh@redlinhd.com www.redlinehd.com

Questions?

Need assistance with this?