The Almaty Lawn-and-park ensemble “Promenade”: Entertainment in the Architecture of mass culture stereotypes / Research paper by Dr. Konstantin I.Samoilov. - Almaty, 2016. –

The Almaty Lawn-and-park

ensemble “PROMENADE”:

Entertainment in the Architecture

of mass culture stereotypes

Research paper by Dr. Konstantin I.Samoilov, Almaty, 2016

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov, 2016

1. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Concept description

The Lawn-and-park ensemble "Promenade" is projected on a plot which located on the Zh.Omarva Street in the Medeu district of Almaty, Kazakhstan. The Northern boundary of the site is adjacent to the ending bus stop and cars parking for the "Koktobe moutain" complex. On the South side it is adjacent to the "Europolis" complex. The site stretches from north to south. The Eastern boundary of the site is fixed local travel, Western boundary of the site – plots for individual residential building development. The Art concept (the wish of the Customer) – an Ethnographic park (a Kazakh traditions theme) with a garden ensemble. On the basis of the interpretation of the traditional forms of Nomadic and Settled cultures synthesis shaped image of buildings, constructions, small architectural forms and elements of improvement. Key points: the Main Entrance (the area at the City wall Gate), the Oriental Bazaar (pavilions, tents, trays, shelves, carts), the Aul – nomadic settlement (yurts), Workshops of craftsmen (a blacksmith, a carpenter, a tinsmith, a shoemaker, a tailor, a jeweler), Pavilions and yurts of the Kazakh national kitchen, the Amphitheatre, the Area for traditional Kazakh national games and attractions, the Khan headquarter (tents), the Ritual space, the Fortress. The Special space – "The Gourmet's Avenue" – a set of themed restaurants, cafes, bars, pubs, eateries, coffee shops. Architectural and artistic design of two dozen blocked modular pavilions demonstrates the cultural diversity of different nations and ethnic groups. The bases of images are stereotypes of the Mass culture, which ensures a simple recognition of the Theme. Alternating of restaurants have a casual character, reflecting the ethnic conglomerate of modern Society. The Album includes of 79 illustrations: 3 photos and 76 drawings.

Source: Sketch by K.I.Samoilov, 2012


2. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”)

Site Geographical position

43°13'23.86" N, 76°58'26.72" E

Site length of 760.0 m Site average width of 80.0 m

Start of the Design – 2012

Start of the building – 2014

Architectural style Eclecticism

on the basis of mass culture stereotypes

Concept of the Art solution and the Space planning “Europolis” Top management

Chief Architect

Konstantin I.Samoilov Building Corporation “Europolis" LLP Project department

Source: Self-photo by K.I.Samoilov, 2015


3. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Complex Aero-space photo

Source: GoogleEarth_Image.jpg , 2015 - https://www.google.com


4. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Master plan (schemes)

Source: Project sketches by K.I.Samoilov, 2012-2014


5. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Views the site from the North and the South

Source: Photos by K.I.Samoilov, 2015


6. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Main Gate



7. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Orient Bazaar



8. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Traditional settlement



9. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Citadel Gate



10. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Main Square



11. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Amphitheater



12. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Khan’s Headquarters



13. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Panoramic view



14. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Sacramental Place



15. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Nomad’s attractions



16. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Blacksmith’s manufactory



17. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Kazakh pavilion



18. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Modular pavilions

Source: Project sketch by K.I.Samoilov, 2012


19. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Paris pavilion (a café, a bistro)

Source: Sketches by K.I.Samoilov, 2012


20. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the American “Texas de Brasil”



21. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Thai pavilions



22. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Russian pavilions



23. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Dutch pavilions



24. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Chinese pavilions



25. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Pisa pavilions



26. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Moroccan pavilions



27. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Uzbek pavilions



28. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Belarusian and Ukrainian pavilions



29. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Korean and Japanese pavilions



30. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Berlin and Bavarian pavilions



31. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Scottish and English pavilions



32. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Greek pavilions



33. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Georgian and Armenian pavilions



34. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Mexican and Indian pavilions



35. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Italian pavilions and patios



36. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): American Steak House and the Ranch



37. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Granada and Castile pavilions



38. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Pizzerias



39. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Florence and Venice pavilions



40. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Prague and Czech pavilions



41. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Jewish pavilions



42. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Uygur pavilions



43. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Turkestan pavilion



44. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Garden of ruins and the Rosarium



45. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Gallery and the Children's playground



46. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Colonnade and the Rotunda



47. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): Fountain's walkways



48. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): benches and pergolas



49. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): references

References: Europolis complex, Almaty. – www.europolis.kz “Promenade Europolis” Lawn-and-park Ensemble, Almaty, Kazakhstan. - Almaty, Kazakhstan, Kazakhstan. - http://architizer.com/projects/europolis-complex-Almaty, Kazakhstan/


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The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment

in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov.

Almaty, 2016. – 50 p.

Art & Photos

The Almaty Lawn-and-park ensemble “Promenade”: Entertainment in the Architecture of mass culture stereotypes / Research paper by Dr. Konstantin I.Samoilov. - Almaty, 2016. –