2. Concept development 3. PR instruments and channelsOpening of
the Biotherm boutiqueBuzzing before the event:teasers: flyers in
the bohemian places of Almaty, teaser on the building of the
boutique.Web site launch 4. Almaty 5. Almaty 6. Sales promotions 1)
Free Sampling 7. Sales promotions 2) Membership Cards Biotherm
Almaty 8. Gifts to loyal customers 9. Sales promotions 3) Premiums
10. Background informationBirth name: Alize JacoteyBorn: 21 August
1984 (age 26)Ajaccio, Corsica, FranceGenres:World, pop, rock, hip
hop, electronica, danceOccupations:SingerYears active:
2000presentLabels:Polydor (20002007)RCA (20072008)Wisteria Song
(2007present)Jive Epic (2008present), subsidiary of Sony Music
EntertainmentAssociated acts : Mylne Farmer, MadonnaEdie
SedgwickWebsite:www.alizee-officiel.com 11. Show program Catering
Personnelinvolved Decorations Technical support Event date: August
5, 2011Location: Biotherm Boutique Time: 7pm 10 pmFree entrance, FC
12. Show Host:Rinat Safargulov - $3.000 Alizee $100.000 DJ Denis
Prashkevich - $500 13. Catering Supplier: Figaro.kz Menu: Assorted
fruits, vegetarian tapas, Drinks: Cappy Pulpy, Perrier mineral
water, $13.000Milk shakes 14. Personnel involved: 5 Hostesses -
$715(additionally: special uniforms - $715) 2Photographers - $300 2
Cameramen - $ 1450 15. Decorations and facilities: 2 Tents 5x5 size
(ordered production) - $2150 4 Buffet tables 180x90 size (rent) -
$45+ $285 tables transportation 6 Bar tables - $65 24 Bar chairs
(ordered production) - $600 200 blue balloons - $215 10 Flower sets
- $215 Technical support: light, sound, stage - $5000The total cost
of the event is $127.655 16. Media and media vehicles Event
announcement on Energy fm radioProgram name : Gentlemen ClubMain
topics: mens fashion, style, famous peopleLength: 5-7 min.Language:
RussianFrequency: Tuesday and Friday.Time: original at 1pm,
repeating at 6pm and next daymorningRotation period: from 17.07.11
till 04.08.11 17. Media and media vehicles Promoting biotherm.kz
on:Yvision.kzFacebook.comVkontakte.ruCosmo.kzPromotion includes:
blogs, groups.Activities start from 08.07.11Responsible person: PR
manager
