Benjamin Joffe | Plus Eight Star | Jeju, Korea, 2009.09

Social Media & EvolutionFrom the Digital Panopticon to the Noosphere

벤자민

本杰明

ベンジャミン

Benjamin Joffe

4 years

1 year

4 years

www.plus8star.com

mobilemondaybeijingthe mobile professionals community

3D Web Games Team

Agenda

1. Predicting Social Media Evolution

2. The New Public Sphere

3. Social Media & Evolutionary Biology

4. Social Media & Philosophy

5. What can we do today?

Why are we so poor at predicting howsocial media evolves?

Offline Social Media

Drinks with Denis

건배!

More is different!

From 1-to-1 to many-to-many

Idea #1Do not judge new services

by their first iteration

Idea #2Learn from emerging behaviors

The new Public Sphere

BRAND

Are we forced to participate?

Panopticon(Prison Concept, 1785)

Creates a sentiment of an“invisible omniscience”

Digital Panopticon

YOU

Dark Age of Transparency

Privacy = Momentary Anomaly?

“Overreaction Man”

In Korea

In China: “Human Flesh Search”(人肉搜索)

• Cruelty to animals

• Insensitivity to Sichuan Earthquake victims

• Judging a marital affair

• Corruption case

• Reckless driving

Invisible Killer(无形杀)

August 2009

Who killed Yin Lan?

Human Search @ LIFT Asia

Recognized someone? Raise your hand!

Did you notice?

Online & Offlineare not

Separate

Offline Twitter

Offline Twitter

Public Place?

Google Street View

Google Street View in Japan

• 2009.02 - Japan: Municipal opposition to Street View• 2009.02 - Japan: Tokyo gov't invites Google to discuss Street View• 2008.12 - Japan: Fukuoka Bar Association requests halt to Street View• 2008.11 - Japan: Suginami Ward proposes removal of Street View images• 2008.11 - Japan: Street View and the Burakumin• 2008.10 - Machida city council requests regulation of Street View• 2008.10 - Japan: Street View and Public Space• 2008.10 - Japan: Google, the anti-social corporation• 2008.09 - Japan: The true revolution of Google Street View• 2008.09 - Japan: Street View's Missing Streets• 2008.08 - Japan: Debate over Google Street View continues

• 2008.08 - Japan: Letter to Google about Street View

Facial Recognition on Video

What is your country’s definitionof a Public Place?

Idea #1“Privacy” is being constantly redefined

Idea #2Be part of the process

(since you’re involved anyway)

What Evolutionary Biologycan tell us about social media

Charles Darwin

“The Origin of Species”(1859)

Voyage of “The Beagle”

IT Infrastructure3

G u

sers

Internet connections measured above 5Mbps(Source: Akamai, 4Q08)

China

0%

20%

40%

60%

80%

100%

0% 20% 40% 60% 80%

www.plus8star.com

Avg. 15 Mbps

Avg. 7 Mbps

Avg. 4 Mbps

“Japan’s cellphones are like the endemic species that Darwin

encountered on the Galápagos Islands — fantastically evolved

and divergent from their mainland cousins”

Takeshi Natsuno

Inventor of i-mode

Techno-Darwinism

Idea #1Advanced Asian countries

are a rich field for observingnew services & behaviors

Robin Dunbar

“Dunbar Number”(1992)

Dunbar Number?

Dunbar Number

• Cognitive limit to the number of individuals with whom any one person can maintain stable relationships.

Current humans = 150

Idea #2Social media is limited

by the human brain

What Philosophycan tell us about the future

Planet-Sized & Social Brain

Jean K. Minplanetsizebrain.tistory.com

Isaac Maowww.isaacmao.com

Some Examples1

2

3

Idea #0.5The planet-sized brain

needs some work

Twitter & Social media toolsare plugs into people’s thoughts

“Make smart mobs smarter,not mobbier”

Howard Rheingold

Idea #1We need to improve

our handling of those new tools

Good for today & tomorrow

How aboutthe day after tomorrow?

“The Phenomenon of Man”(1959)

Philosopher, Jesuit Priest, Paleontologist, Geologist

Pierre Teilhard de Chardin

The Noosphere

Geosphere

Biosphere

Noosphere

Energy

Matter

Life

Thought

Beginning of thephysical universe

Energy

Matter

Life

Thought

Beginning of thephysical universe

SpiritEnd of thePhysical Universe

Idea #2We just scratched the surfaceof something mind-boggling

What can we do today?

Social Media = Hype?

1. Social Media tools are evolving

2. Understand what they can do for you

3. Improve critical thinking

4. Pay attention to emerging signs

You’re Involved!

1. Pictures, videos, text

2. Redefine privacy

3. Redefine accountability

4. Earn your Netizen title!

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