Digipak AnalysisJessica Gordon

Katy Perry- Teenage DreamThe first thing we notice when glancing at the digipak is the artist’s iconic fashion sense which gives us a clear indication of the type of artist she is and the genre (pop) of music she produces.The naked image of Katy of the cotton candy cloud appeals to a male audience as the image is provocative and therefore they will be instantly attracted to the image. Continuing this, it appeals to the female audience by being feminine and simplistic.It is clear that the target audience are teenage girls as the title includes the word “teenage” and is covered in pink- a popular colour associated with the female gender.

She hasn’t got her name on the CD discs, unlike many other artists, conveying the idea that she is so well-known and therefore doesn’t need to do it as people are expected to automatically know the association.The inside booklet shows off her uniqueness as she is the main focus of the image, wearing a crown and sitting on a throne, illustrating that she has power and is an important figure in the public eye.

Rihanna - LoudThe front cover image shows Rihanna looking down, as an audience, we are automatically drawn to her bold red lips. The colour red is associated with the pop genre. Her facial expression also connotes that she is passionate about what she singing about.

The images are in contrast with the name of the album itself. The themes of the digipak demonstrate hopelessness and weakness just by looking at the images. However, the name “loud”, connotes boldness and strength.

The title “loud” is written in a simplistic and elegant looking font which works really well as you want all the attention to be drawn to the central close up of Rihanna’s face.

The main image is appealing to women as they are presented with femininity and simplicity, however it can also be appealing to males as the red lipstick could be seem as seductive which lures the male audience’s attention.

The red roses presented could convey the idea that the album is possibly about love, passion, pain or heartbreak.

The white dress shown on the above image, suggests that Rihanna is perhaps full of innocence and purity.

Lana Del Rey – Born To DieThis was Lana’s first album and therefore the artist’s name is in a rather larger, bold font, as well as being centralised in order to publicise the artist and make potential buyers remember her name.

The whole colour scheme consists of simplistic pastel colours which allow all the attention to be focused of the images and texts presented.This was Lana’s first album

and therefore the artist’s name is in a rather larger, bold font, as well as being centralised in order to publicise the artist and make potential buyers remember her name.

The image is located outside, this generally associated with the indie genre, insinuating that the outside world and her experiences within it inspire her to write her music.Her youthful and fresh look

attracts a younger audience to buy the album as they may see her as a relatable singer, who's music would interest them.

The cloud like theme connotes that she is perhaps a free spirit who expresses her emotions through her lyrics.

The blue colour suggests a light-hearted feel to the album unlike a pop genre which colours would be quite striking to reflecting their powerful music.