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Melissa Arabitg Krystle CalaDalia Fishman Laura Flores Asaf
Kathein
WHY VERACRUZ?• History with Cuba• Resemblance to Cuba in
• Music (Danzón)• Food • Architecture• Environment
http://www.youtube.com/watch?v=lCjvvo1sST0
Promote Mexican tourism in the South
Florida market through social media.
• Cuban –American • Resident of South Florida• Age 20 - 39• Male and Female • Annual income of $50,000 +• Some college education
SWOT
Miami Veracruz
Objectives 1. Create awareness.
2. Increase the number of tourists from South Florida aged 20-39 who book trips to Veracruz
Strategies
• Position Veracruz as the vacation spot for music, culture, history and the outdoors.
• Position Veracruz as the ultimate vacation for those in search of “Havana nights” in Mexico.
Veracruz. Vive tu historia
Supporting Messages
Siente la musica. Vive el carnaval. Descubre
Veracruz
Veracruz. Somos tu gente!
Social Media Tactics
• Website• Facebook• Twitter• YouTube• Blog• Online reviews• Interactive travel app
Tactic #1• Fun facts
• Travel info
• Upcoming events
• Photos
• Sharing personal experiences
Tactic #2
• Link updates from Facebook with Twitter
Tactic #5
Veracruz blog:
Each post details an attraction in Veracruz and
includes tons of photos!
Tactic #6
• Highlight the best of Veracruz:
• Kahlua
• Culture
• Natural beauty
• Water sports
• History
• Updates of new videos on Facebook and Twitter.
Promotional Events • Showcase Veracruz in local festivals and
events– “Calle Ocho festival,” Festival of the
Americas, Hispanic heritage festival, parks
– Show videos of Veracruz; offer traditional food, play danzon and serve café con leche.
– Partner with famous Hispanic celebrities
to perform and promote Veracruz.
– Invite visitors to access online website, give out promotional gifts,
– Encourage people to participate in our raffle.
Reminiscent of Cuba
Thank you
Any questions?
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