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Put your website at the centre of your digital marketing strategy
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Matt PilgrimPartner & Alliances Director – Sitecore UK@matt_pilgrim
Know every customer.Own every experience.Put your website at the centerof your digital marketing strategy
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who we are
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who we are
Sitecore allows you to have meaningful conversations with your customers online. Build personalised experiences, improve brand loyalty and monitor and manage your digital
marketing efforts all from one platform. Sweet.
……here
600+
employees
50countries
21awards
11years in business
6moustaches
3000customers
500
8000developers
1000partners
1solution
social butterflies
geekscoffee lovers5 45
0
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What we do
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What we do.
Sitecore provide Platform and Tools
Sagittarius provide the
craft
Immersive Digital
Experiences
Brilliant Basics
Magic Touches
Consumer Advocacy
=
+
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Multichannel engagement
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4.6 Billion 4.0
Billion
7 Billion +
3.5 Billion
world population
# global mobile subscriptions
# global mobile users
# toothbrushes sold annually
Over 91% people on the planet carry a mobile phone with them all the time. Nearly all use them constantly. Mobile web adoption is growing 8X faster than web adoption did in the 90’s and early 2000’s
Is mobile that big a deal?
Is mobile thatbig a deal?serious?
nomophobiaThe fear of being out of mobile contact58% men and 48% of women currently affected
we have a reliance on devicesis your phone your alarm clock?is your phone your watch?is your phone your camera?are you holding your phone right now?what is the last thing you touch at night?
People want to do moreMobile devices drive convergence
Influencing other trends
NFC, Big data, Real-time communication, Self service, Social
The right message across the right channel at the right time
We are always connected
ZWhere do we use mobile devices?We are always
connected
NO PINCHING!
Websites should resize automaticallyExperiences should be optimized for the real estate available
Connected Customer Stories
How can we use Sitecore to create a connected customer engagement story across multiple channels?
Anonymous Visitor Campaign Tracking Rules Based Personalisation Account Creation
CRM ConnectivitySocial ConnectedOffline InteractionPredictive Personalisation
Mobile is a big opportunity for Digital Marketers
Insightful view of your target audience Endless opportunity to be relevantNew ways to start a conversation
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Data – collect, connect, personalise.
In context. In real-time.
The dataThe right dataActionable dataBeautiful data
Cloud is an enablerScalable storageScalable processing
The right toolsPowerful searchAnalytics CRO toolsIn the right hands
Data = relevance
Know your audience…Use personas and profiling to understand the behaviors of your customers
Right data…
Capturing the right data allows you to create relevant interactions
ActionableData…Multivariate testingCRO tools
BeautifulData…InfographicsExecutive insightExperience analytics
Don’t trust your data Things may not be as they appear Test your data Test it again
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One platform.One experience.Customer example…….
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Its all about outsmarting the competition…
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Know every customer. Own every experience.
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