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Online Reputation: Owning the Message – the SEOPR Toolkit
SMX ISRAEL 2012
Nichola Stott – theMediaFlow@NicholaStott
theMediaFlow @NicholaStott
Reputation is Subjective
Cultivating bad-ass publicity
@NicholaStott
Ryanair
@NicholaStott
Bad-ass Links
@NicholaStott
Shamone!
theMediaFlow @NicholaStott
Product Development
Poor Message Management
theMediaFlow @NicholaStott
“There is no such thing as bad publicity except your own
obituary.”
Brendan Behan (1923-1964)
Weinergate
theMediaFlow @NicholaStott
Tools
theMediaFlow @NicholaStott
PR agency or in-house PR resourcePR Newswire “OVP”MyNewsDesk International
theMediaFlow @NicholaStott
Spin Doctors
theMediaFlow @NicholaStott
theMediaFlow @NicholaStott
theMediaFlow @NicholaStott
theMediaFlow @NicholaStott
Evolving Technologies
Fire drill
1.Quantify the issue. Is there really a fire? 2.Call in the wider teams 3.Define and own your message4. Use the PR Tools at your disposal
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