You are Producers not Consumers

www.getbrandswag.com

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

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What are we going to talk about?

• The Value of Story Telling• The Definition of Brand• The 6 P’s of Personal Branding• 6 Ways to Use Social Media

812,62018+ within 10 miles of

Cleveland, OH

156,12055-64 within 10 miles of

Cleveland, OH

600MUsers on Facebook

300,000New Twitter Accounts

Every Day

You can’t be consumers.You need to be producers.

What is a brand?

Why is personal branding

important?

6 P’s to Building a

Personal Brand

•Passion•Purpose•Planning•People•Play•Perseverance

Your BrandPlan

•What are your goals?•What do you value?•What are your passions?•What motivates you?•What makes you remarkable?

You have to translate your desires into action.

1. Engaging

Loyalty is not about them being loyal to you...

It is about listening for the content THEY want to...

hear, consume, and remember.

2.SharingContent

3. Managing theConversation

4. BuildingPresence

It is all about integration

Sharing

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

Widgets

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

5.CombiningForces

6.Tracking andMeasurement

Measurement• Fan Counts• Google Grade• Twitter for Klout• Sales Metrics• Email Distribution• LinkedIn Profile Views• Retweets Per Page View

Things to Remember

You have to translate your desires into action.

Give yourself permission to use crazy ideas.

Conflict gives value to ambition.

You can’t be consumers. You need to be producers.

Connect With Me

• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965• SlideShare Link ?

You are Producers not Consumers

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