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You are Producers not Consumers

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Page 1: You are Producers not Consumers
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www.getbrandswag.com

http://www.getbrandswag.com/
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www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

http://www.kylelacy.com/
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Add Slideshare Link

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#prsacle

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What are we going to talk about?

• The Value of Story Telling• The Definition of Brand• The 6 P’s of Personal Branding• 6 Ways to Use Social Media

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812,62018+ within 10 miles of

Cleveland, OH

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156,12055-64 within 10 miles of

Cleveland, OH

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600MUsers on Facebook

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300,000New Twitter Accounts

Every Day

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You can’t be consumers.You need to be producers.

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What is a brand?

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Why is personal branding

important?

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6 P’s to Building a

Personal Brand

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•Passion•Purpose•Planning•People•Play•Perseverance

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Your BrandPlan

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•What are your goals?•What do you value?•What are your passions?•What motivates you?•What makes you remarkable?

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You have to translate your desires into action.

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1. Engaging

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Loyalty is not about them being loyal to you...

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It is about listening for the content THEY want to...

hear, consume, and remember.

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2.SharingContent

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3. Managing theConversation

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4. BuildingPresence

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It is all about integration

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Sharing

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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Widgets

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

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5.CombiningForces

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6.Tracking andMeasurement

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Measurement• Fan Counts• Google Grade• Twitter for Klout• Sales Metrics• Email Distribution• LinkedIn Profile Views• Retweets Per Page View

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Things to Remember

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You have to translate your desires into action.

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Give yourself permission to use crazy ideas.

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Conflict gives value to ambition.

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You can’t be consumers. You need to be producers.

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Connect With Me

• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965• SlideShare Link ?


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